Mumbai, October 21, 2024: Pepperfry, India’s leading ecommerce furniture and home décor marketplace, forays into the luxury furniture & home decor category, marking a significant milestone in its journey. This launch signifies the brand’s commitment to cater to the evolving needs of its discerning customers who seek high-end, unique furniture and home décor options.

India’s premier furniture, mattress & home decor company, Pepperfry is the first Indian marketplace to offer luxury furniture. The new luxury furniture segment boasts over 650-exquisite pieces of furniture, curated from more than 25 renowned brands like Freedom Tree, Orange Tree, Objectry, Opaque Studio, homestolife, and Ziba Homes among others. Whereas the luxury home decor segment features over 1000 beautifully crafted products from over 30 reputed brands such as Jaipur Rugs, Noritake, Ellementry, Opaque Studio, La Rochere, Maspar, India Circus by Krsnaa Mehta, Stello, Kapoor Lampshades, FIG Living, Oorja and more. This thoughtfully curated collection offers an array of furniture & home decor pieces, from statement sofas and dining sets to elegant carpets and lamps & lights, each meticulously-crafted with the finest materials and designs.

Hussaine Kesury, Chief Business Officer at Pepperfry said, “Our leadership in the furniture, mattress and home décor segment has always been fueled by innovation and a deep understanding of our customers’ evolving needs. Recent consumer insights show a clear surge in demand for premium furniture and home décor, with more customers seeking luxurious, high-quality options for their homes. Leading brands have echoed this demand, reinforcing the need for a dedicated luxury segment. With our vast omnichannel presence across 100+ cities and 150+ stores, expanding into this space was a natural progression. We are excited to offer discerning customers a curated selection of luxury furniture and home decor, further cementing Pepperfry’s position as the premier destination for all home furnishing needs.”

In the coming quarter, Pepperfry is set to elevate its offerings by integrating an array of premium and luxury brands, significantly enhancing their visibility across the brand’s omnichannel platform. Owing to the increasing consumer appetite for luxury goods across categories, the brand aims to introduce over 5,000 meticulously curated exclusive and designer products from both national and international brands in the furniture and home decor category. This strategic expansion underscores Pepperfry’s commitment to delivering exceptional quality and choice, positioning it as the go-to destination for discerning customers seeking elevated home experiences.