Panerai unveiled the new Submersible Luna Rossa PAM01579 during Milan Design Week 2024. The new timepiece, engineered by Laboratorio di Idee at the Panerai Manufacture in Neuchâtel, made its debut at the new Casa Panerai and at Panerai’s pop-up at Milano Rho Fiera during Milan Design Week, where Panerai proudly serves as the Official Timekeeper. This showcase not only highlights the Maison’s ongoing commitment to the Milan Design Week but continues the series of launches in collaboration with the Luna Rossa Prada Pirelli team. The watch will be available for the first month exclusively in Italian boutiques with a worldwide release from June 2024.
Launched during Milan Design Week 2024, the Submersible Luna Rossa PAM01579 is inspired by the technical innovation and the indomitable spirit of the sporting event. Encased in a 42mm brushed steel case, the watch boasts a unidirectional rotating steel bezel with black matt ceramic disk, chosen for its notably higher resistance to scratches than a metal one, essential for withstanding the shocks or unintended contact with various objects the bezel is usually exposed to and might be damaged by. The bezel’s robustness complements the watch’s steel case, ensuring the Submersible Luna Rossa is ready for challenge, whether it’s aboard a racing yacht or deep beneath the waves.
The sophisticated, white grained matt dial is created through a process where the dial is first pressed to obtain a grainy effect and then finished with a white varnish lacquer. Adorned with the Luna Rossa decal, luminous dot and baton hour markers, along with a date window at 3 o’clock and a small seconds sub-dial at 9 o’clock, enhance readability against the backdrop. The hands are treated with Super-LumiNova®, ensuring visibility in all conditions, and the small red second hands complete the piece’s color scheme that is inspired by the Luna Rossa the training boat of the sailing team. The screwed case back, which helps to ensure the watch’s high degree of water resistance, is made of stainless steel and it is engraved with the image of a Slow Speed Torpedo, the notorious “pig” on which the commandos of the Italian Navy sailed through the depths of the sea on their missions while wearing instruments made by Panerai, in the 1940s.
Innovation at Panerai extends to the user experience with the intuitive interchangeable strap system, an intuitive tool that allows the wearer to effortlessly switch between straps, that accompanies the timepiece. The first bi-material strap is a nod to the Luna Rossa with its gray tone and striking red accents, while the second black rubber strap offers a more subdued option.