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From lassis to ice creams, Mango is the flavor for India on Amazon Fresh

Bengaluru, May 16, 2024: Rising temperatures across India have led to a rise in demand for the summer season’s favourite, Mangoes. Amazon Fresh recently launched the Mango Store ensuring best quality fruit is delivered right to your doorstep. With over 20+ varieties of mangoes available on Amazon Fresh, customers across India enjoyed Banganapalli mangoes the most. The other popular mango varieties this season are Ratnagiri Alphonso, Sindhura, Totapuri, and Kesar. To ensure the quality of the fruit, health, and safety, all mangoes on Amazon Fresh are carbide- free, safely ripened, and subjected to a stringent 4-step quality check process before they reach the customers.

 Srikant Sree Ram, Director, Amazon Fresh IN said, “This summer, we have seen a significant surge in demand for mangoes, ice creams and dairy products on Amazon Fresh. We witnessed over 30% growth in Mango flavored ice creams, Mango based dairy beverages (lassi, yogurt, shakes) and 43% year-on-year increase in units sold Ice- creams and Dairy Beverages categories. Moreover, our customer base expanded with a 20% rise in ice cream shoppers and a 33% surge in those purchasing dairy and dairy alternative beverages. To meet the diverse preferences of our customers, we curated a comprehensive selection of products, ranging from frozen desserts to premium natural fruit-based ice creams and healthier alternatives, including sugar-free, vegan, and low-calorie options, catering to evolving consumer demands.

 He further added, among cities, Delhi emerged as the top consumer of ice creams, followed closely by Mumbai and Bengaluru, while Mumbai led in dairy beverage purchases, trailed by Delhi and Bengaluru. Notably, Vanilla emerged as the most beloved ice cream flavor, and Buttermilk, the most preferred beverage of the season among buttermilk, lassi, flavored milk, milkshakes, smoothies, dairy alternatives such as almond and oats milk among others.”

 Amazon Fresh offers free shipping, i.e.Through attractive offers such as “Buy More Save More,” super saver deals, and monthly/weekly cashback on basket purchases, customers are empowered to save significantly on their grocery needs. Amazon Fresh offers a simplified shopping experience, with a dedicated app-in-app for grocery, and convenient features like personalized widgets, buy-again option, and reminders to ensure that frequently shopped items aren’t forgotten during checkout. Customers love the easy selection and navigation, and our recent launch of multiple thematic stores and events like mango store, summer store, cricket store etc. offers them the best value across our entire selection and high-quality groceries.


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