Bengaluru, April 12, 2024 – Chingari, the world’s leading web3 live streaming app, today announces the launch of its new music label, Chingari Music. The label aims to discover and promote budding and renowned musical artists across India. Chingari Music will handle all aspects of an artist’s career from production and promotion to distribution and marketing.

Chingari Music will leverage Chingari’s massive user base of over 200 million to help artists build an audience and get discovered. The creators of the most engaging videos will get the opportunity to collaborate with Chingari Music and professional composers to produce original songs and music videos.

Chingari Music has launched its inaugural music video titled “Doo Doo Anthem” in collaboration with Doo Doo Coin. This significant release features prominent Bollywood personalities such as Nyra Banerjee and Nishant Malkani, alongside emerging talents from the industry. Noteworthy among them is the contribution of Indian Idol sensation Arsh Mohammed, who lends his vocal prowess to the anthem.

Notably, the anthem clocked over 5 million views in the first 24 hours of its launch on YouTube. This collaboration marks a significant step in the fusion of entertainment and blockchain technology, underscoring the innovation and creativity prevalent in the contemporary music landscape.

Sumit Ghosh, CEO and Co-Founder, Chingari said, “Music has an incredible power to inspire, unite, and uplift, and at Chingari, we’re passionate about harnessing that power for positive change. Our vision is to provide a dynamic platform for artists to unleash their creativity and amplify their voices on a global scale. Through Chingari Music, we aim to redefine the way music is discovered, created, and shared, while also offering brands genuine opportunities to connect with their audience through captivating musical content authentically.”