Bangalore, India, December 23, 2024 – A. O. Smith, a pioneer in water heating and water treatment products, announced the launch of its latest water heaters in India, the Elegance Neo series, available in vertical as well as horizontal models. This premium water heater features a compact body that is designed to elevate bathroom aesthetics while delivering superior performance with its sleek design. Showcasing the patented Blue Diamond™ Glass-Lined Tank and Glass coated Incoloy heating element, this new series of water heaters offer 2X corrosion resistance to help ensure longer life even under the toughest water conditions.

The Elegance Neo Series, which comes with several first-in-category features, is BEE 5-star rated and delivers maximum hot water output while keeping energy costs low. The innovative RRID (Rust Resistant Integrated Diffuser) Technology enhances hot water output, making it an ideal choice for modern homes and fits easily under a false ceiling. With an ABS, a type of premium glossy polymer outer body that is rust and shock-proof, and a compact dimension with a stylish finish, the Elegance Neo range is the perfect combination of functionality, elegance, and efficiency.

Commenting on the launch, Mr. Parag Kulkarni, Senior Vice President – International and President – A. O. Smith India, said “Our products are designed to match the changing preferences of consumers looking for a premium lifestyle. With its unique combination of superior technology, ultra-modern design, and energy efficiency, the Elegance Neo series reflects our commitment to innovation and sustainability. As India’s most trusted water heater brand, A. O. Smith continues to set benchmarks in the industry.”

The Elegance Neo series is available with capacities of 10 and 15 litres, catering to varied household requirements. Priced from an MRP of INR 9,800 for the 10-litre model, these water heaters are easily accessible through leading e-commerce platforms, local distributors, and modern retail stores across the country. A. O. Smith ensures durability and reliability with an impressive seven-year warranty on the inner tank, three-year warranty on the heating element and two-year warranty on the product.