Tetris® makes its North American in-car debut at New York Comic Con with AirConsole and Volkswagen
- New York Comic Con visitors can step inside the new 2027 Volkswagen Atlas and experience AirConsole in-car gaming firsthand at the Pop Insider booth, number 1935
- Fans can play multiplayer Tetris® on the vehicle's infotainment display, using their smartphones as controllers
- The all-new 2027 Atlas becomes part of the game as its ambient lighting reacts to Tetris gameplay in real time
- The activation runs October 8–11 at the Javits Center, giving more than 250,000 expected NYCC visitors the opportunity to experience AirConsole
New York, US - October 8, 2026; AirConsole, the in-car gaming platform by N-Dream, is teaming up with Volkswagen of America and The Tetris Company to showcase their new collaboration at New York Comic Con 2026. At the center of the activation is the all-new 2027 Volkswagen Atlas hosting a Tetris® experience, built around AirConsole's signature light integration. Giving fans a hands-on look at how AirConsole transforms everyday drives into shared gaming experiences.
“Bringing AirConsole and Tetris to the new Volkswagen Atlas at the New York Comic Con is a perfect match.” said Anthony Cliquot, CEO of N-Dream, the company behind AirConsole. “The event brings together exactly the kind of fans who will love what AirConsole does. It’s a place where people come to celebrate the stories and games that shaped them, while always looking forward to what’s next. Having a timeless and globally recognized title like Tetris here makes it the perfect setting to showcase how we’re bringing entertainment to the car—an environment where people are spending more and more of their time.”
"New York Comic Con brings together communities built around shared passions and experiences," said Rachael Zaluzec, Chief Marketing Officer, Volkswagen of America. "That makes it the perfect place to showcase how AirConsole can help turn time spent in a vehicle into something social, engaging, and fun. We're excited to give fans a chance to experience Tetris in the Atlas and see firsthand how Volkswagen is creating new ways for people to connect."
The showcase builds on AirConsole's recent expansion with Volkswagen, which introduced AirConsole in-vehicle gaming to select model year 2027 Volkswagen vehicles in the U.S. — including the Atlas, Atlas Cross Sport, Tiguan, Golf GTI, Golf R, and ID. Buzz — making Volkswagen the first volume automotive brand in the U.S. to offer the platform.
TETRIS MULTIPLAYER AND IMMERSIVE
With Tetris, one of the most recognizable video games of all time comes to the car. Players can enjoy the timeless puzzle gameplay across multiple modes with up to 4 players and experience the action with immersive vehicle integration when parked.
Game features include:
- Sprint – Race to clear 40 lines as quickly as possible, either solo or against other players, and compete for the best time.
- Marathon – Enjoy the classic Tetris experience and chase the highest score, now available for both solo and multiplayer play.
- Battle – Go head-to-head with other players, clearing lines to put pressure on your opponents and gain the upper hand.
- Online Battle – Compete against other Tetris car players from around the world or create a private room to battle your friends.
- Immersive ambient lighting – As players clear lines, the vehicle's ambient lighting responds in real time — syncing to the color of the cleared line for an arcade-like experience that extends beyond the infotainment screen and into the cabin itself.
“Tetris is one of the most recognized and iconic video game brands in the world, and this is the latest step in how it keeps evolving alongside new players and new technology,” said Maya Rogers, CEO of The Tetris Company. “Bringing Tetris into Volkswagen vehicles with AirConsole turns the Atlas into a multiplayer arcade for fans to enjoy. We can't wait for fans at New York Comic Con to try it for themselves.”
HOW IT WORKS
AirConsole is included in Volkswagen’s In-Vehicle Premium plan, a connected services package enabled by an active myVW+ subscription. Three months of In-Vehicle Premium is included with the purchase of select new 2027 models. Here’s how new owners can start playing:
1. Make sure the vehicle has been enrolled in the myVW app and it has an active In-Vehicle Premium plan.
2. Once enrolled, the AirConsole app should be visible in the infotainment system’s app menu. To launch the app, tap the AirConsole icon. (vehicle must be parked, some models may require the parking brake to be engaged).
3. Users will then follow the on-screen prompts and scan QR code with their smartphone to connect it as a controller.
4. Once connected, they can use their smartphone to choose a game and start playing.
This intuitive experience makes AirConsole the easiest way to enjoy quick, social games inside the car—whether it’s with passengers, family, or solo during a charging break.