By-Shubham Singhal, CEO and Co-founder of Dot Media
As we wrap up 2024, it’s clear that brand collaborations with influencers from Tier 1 and Tier 2 cities have been on the rise. And for good reason – these influencers have a powerful ability to shape how we think about brands and influence our shopping habits. By driving trends, building trust, and impacting our purchasing decisions, influencers have played a crucial role in creating genuine connections and driving sales. So, what’s next? As we step into 2025, I’m convinced that purpose-driven marketing will be the key to success in the Advertising and Media industry. Consumers are increasingly looking for authenticity, inclusivity, and sustainability from brands. Here at Dot Media, we’re committed to creating meaningful connections between influencers, audiences, and brands. Our focus will be on building communities, creating personalized experiences, and developing valuable content that drives engagement and loyalty. We’ll also be prioritizing our existing customer base, and influencers will play a vital role in helping us create exclusive content, offers, and experiences that keep our customers engaged and loyal.
By-Mr. Pradeep Aggarwal, Founder & Chairman, Signature Global (India) Ltd.
“The Indian real estate sector surged in 2024, supported by rising urbanization, shifting lifestyles, and increasing demand across affordable, mid-income, and luxury segments. Residential demand has been particularly strong, while the luxury market saw a boost from high-net-worth individuals and NRIs keen on high-end amenities in cities like Gurugram, Mumbai, and Bengaluru. Sustainability is a driving trend, with eco-friendly, energy-efficient properties gaining popularity. Valued at approximately $493 billion, the sector contributes 7.3% to India’s GDP and is the second-largest job creator after agriculture.
Looking ahead, India’s real estate market is expected to play a transformative role in the country’s ‘Viksit Bharat’ (Developed India) vision, with projections estimating the sector could reach $1.3 trillion by 2034. By 2030, housing demand is anticipated to grow to around 70 million units, driven by urban infrastructure projects, favorable policies, and a resilient economy. As infrastructure projects accelerate and the economy expands, real estate’s contribution to GDP is poised to rise, solidifying its position as a key pillar in India’s journey toward sustained economic growth and urban modernization.”
