October 08, 2024, Bengaluru –– Global denim brand Wrangler®, announced today a collaboration with the company behind the number one selling toy in the world: Mattel Inc.’s Hot WheelsTM. A nostalgia-driven collection, Wrangler® x Hot WheelsTM includes bold denim, jackets, coveralls, and graphic tees in coordinating youth and adult styles – along with a limited-edition Wrangler branded miniature die-cast ’85 Ford Bronco.

Following the resounding success of Wrangler and Mattel’s Wrangler x Barbie collaboration in 2023, the two have teamed up once again, this time for a streetwear collection inspiring new generations to climb into the driver’s seat and take life by the reins. The rich history of Wrangler and Hot Wheels is displayed through motorsport-inspired designs on classic denim pieces and colorful tees.

“Partnering with Hot Wheels has been a collision of heritage and horsepower,” said Holly Wheeler, vice president of global marketing, Kontoor. “Tapping into the resurgence of motorsport and inspired by the classic American iconography and nostalgia of both brands, Wrangler® x Hot WheelsTM hits the market at full speed and ignites a beloved pastime shared from generation to generation.”