New Delhi, October 08, 2024: Vivanta, part of Indian Hotels Company (IHCL), has selected VUI Live, a full-service Digital Marketing and Consulting Company, as its digital marketing agency for their property in Katra, Vaishno Devi. This partnership represents a significant move for Vivanta Katra, as the company looks to revitalise its brand and strengthen its marketing efforts in an increasingly competitive market. VUI Live will play a key role in crafting innovative campaigns to boost the brand’s visibility and consumer engagement.

As part of this collaboration, VUI Live will oversee the hotel’s marketing initiatives across a range of digital platforms, including Facebook, Instagram, YouTube, and Google. The agency will develop integrated campaigns that align with the brand’s long-term vision, ensuring a consistent message that resonates with its audience. By utilising a multi-channel approach, the agency aims to tap both regional and nationwide travellers.

Akash Manchanda, Co-Founder and Business Head at VUI Live, said,”We’re thrilled to be part of Vivanta Katra, Vaishno Devi transformation journey. By combining technology, creativity, and strategy, this partnership is set to deliver impactful campaigns that will not only resonate with their current target audience but also bring in new travellers. With a deep understanding of the hospitality space and a proven track record of success, we aim to deliver exceptional results.”

Since its inception in 2019, VUI Live has quickly established itself as a leading MarTech agency, known for its data-driven strategies and personalised client service. With a diverse client portfolio featuring brands like Borges, Anant Raj, Bhutani Infra, SpringHouse and more, the agency has demonstrated its ability to deliver impactful marketing solutions. Now, with the addition of Vivanta Katra, Vaishno Devi, VUI Live is set to take the brand’s marketing efforts to the next level, driving growth and deeper customer engagement across India.