Bengaluru, 23rd February, 2024: TATA Housing has exceeded expectations with the swift sell-out of Phase 1 in its flagship Project, Raagam, achieving a revenue of INR 650+ Crores within 1 week of its launch. With 576 plots sold and a total area of 9 lakhs square feet, the Project’s overwhelming response reflects the robust demand for premium residential offerings in Bengaluru’s real estate market.

Raagam is a visionary plotted development Project launched within the futuristic township of Tata Carnatica in Devanahalli, North Bengaluru. Covering over 140 acres of picturesque landscapes, Raagam forms part of Tata Carnatica’s integrated mixed-use development. The plotted development, sprawling across an extensive 84,000 square meters, epitomizes a revolutionary shift in modern lifestyle and connectivity, marking a significant milestone for Tata Housing in Bengaluru. Strategically situated in Devanahalli, a mere 6.8 kilometres (approximately) from the Kempegowda International Airport, Project Raagam caters adeptly to the evolving demands of urban residents, seamlessly blending traditional sophistication with contemporary lifestyles.

Moreover, Tata Housing executed a comprehensive marketing strategy for Raagam Phase 1, featuring extensive integrated digital advertising at the esteemed India England matches along with strategic collaborations with channel partners. These efforts contributed significantly to the Project’s rapidly successful sell-out.

Mr. Sarthak Seth, SVP & Chief Marketing and Sales Officer, Tata Realty & Infrastructure said “The sell-out success of Raagam Phase 1 stands as a testament to Tata Housing’s unwavering commitment to exceeding the expectations of our valued customers along with the trust they carry in our brand. Our comprehensive marketing campaigns for Raagam included a strategic integrated approach while activating our channel partners along with expanding our digital presence to reach a wider audience. Moving forward, we remain steadfast in our dedication to enhancing our offerings, fostering enduring relationships with our customers, and continually raising the bar for excellence within the industry.”

Mr. Deepak Porayath, SVP & Business Head – South, Tata Realty & Infrastructure Ltd. said, “We are thrilled by the response from the our esteemed customers looking at the Project Raagam’s remarkable sell-out within a short span highlighting the robust demand for premium residential spaces in Bengaluru. Our success with Project Swaram and the continued triumph seen with Raagam Phase 1 giving us a revenue of over INR 650 plus Crores highlighting our commitment to crafting meticulously planned communities that seamlessly blend luxury, sustainability, and innovation. We look forward to further enrich Bengaluru’s premium residential real estate landscape with future developments that continue to exceed expectations and elevate urban living experiences.”

Moving forward, TATA Housing’s next phase of the Project Raagam will expand its offerings beyond premium plotted developments. Envisioned as a diverse range of living options including luxury condominiums, bespoke spacious apartments, signature row villas, and smart town-homes complete with private gardens. This comprehensive selection aims to cater to a wide spectrum of preferences and lifestyles, ensuring that every resident finds their perfect home.

At Tata Housing, we prioritize understanding and adapting to the evolving lifestyles of our buyers. Inspired by the timeless grace of Carnatic music, Raagam epitomizes our dedication to offering more than just a residence—it’s about curating an ideal lifestyle. Like the 72 variations of Raga, Raagam aims to spread its charm, blending tradition with contemporary living. We are committed to being observant and responsive to our buyers’ changing needs, ensuring that each project reflects their aspirations.