October 2024 – Sri Jagdamba Pearls, a renowned brand with a century-old legacy in pearl Jewelry, has recently opened its fourth retail store in the prestigious Forum South Bengaluru, through a jewelry kiosk. The recently launched outlet is located in the premium Forum South Bengaluru, marking a significant milestone in the company’s expansion plans. The grand store launch was graced by Avanish Agarwal and Yash Agarwal, Managing Partners of Sri Jagdamba Pearls. Avanish Agarwal, the CEO, marked the achievement of his vision to bring the art of authentic pearl jewelry to discerning customers in Bangalore.
Founded in 1924 during the illustrious Nizam era, Sri Jagdamba Pearls has a legacy that spans nearly a century. The brand opened its first store near MG Road, Hyderabad, in 1975, and has since become a symbol of unparalleled craftsmanship and trust in the pearl jewelry industry, captivating millions of customers worldwide.
The brand offers a diverse range of products that cater to all age groups and both women and men, featuring exquisite collections of pearls, along with gemstones, gold, and diamond jewelry. From timeless classics to modern, trend-setting designs, the brand ensures there is something for every occasion and personal style. Whether it’s elegant pearl strands, vibrant gemstone pieces, or sophisticated gold and diamond creations, the collection embodies versatility and craftsmanship, making it a go-to destination for jewelry lovers of all kinds.
With three retail stores in Hyderabad and a strong online presence through its website, www.jpearls.com, as well as partnerships with major e-commerce platforms, Sri Jagdamba Pearls is now focused on expanding its presence in Bengaluru malls to adapt to changing market needs.
Avanish Agarwal, CEO of Sri Jagdamba Pearls, commented on the expansion: ” From the modest start of launching our flagship store in Hyderabad, we have steadily expanded our presence across various omni channel platforms. We take immense pride in celebrating 100 years of legacy in pearl jewelry through our footprint expansion in Karnataka. We shall be opening two more outlets in the next six months in Kerala and Bengaluru.”
He also emphasized the core values that have sustained Sri Jagdamba Pearls over the years, saying, “We remain dedicated to delivering high quality, understanding our customers’ needs, and evolving with the market while staying true to our identity. Our focus on innovation, quality, and sustainability continues to drive our success.”
What truly sets the brand apart is its commitment to personalized jewelry, its status as a trusted brand, certified products, a one-year hassle-free exchange policy, and a lifetime guarantee on its pearls.
Deepak Kumar, Retail & Marketing Head for the offline channel, highlighted the brand’s unique offerings, “We offer a diverse range of jewelry, featuring pearl pieces that seamlessly transition from high-fashion runways to red carpet occasions. Our collection includes contemporary, chic, and edgy designs that are stylish, high-quality, affordable, and easy to wear. With this expansion, we aim to cater to the evolving preferences of Indian consumers for authentic and hand-crafted pearl jewelry.”
Currently, the brand sees an average online transaction value of ₹5,000-₹6,000, significantly higher than the industry average of ₹2,000-₹3,000 in the same segment. In offline stores, the average bill value ranges between ₹7,000 and ₹8,000, with 28% of customers returning for repeat purchases. The brand expects to increase its order value by an additional 20-25% in the coming months.
The kiosk at Forum South Bengaluru is crafted to highlight the rich and diverse Pearl Story, providing an immersive experience for shoppers. In line with the growing demand for lightweight, work-wear, and Millennial and Gen Z jewelry, the store features a curated collection of versatile pieces, including necklaces, pendant sets, chokers, earrings, bracelets, bangles, and pearl watches. The new Ira Collection, crafted in gold and diamond, starts at just ₹14,999 and offers a range of modern, lightweight jewelry. For those seeking more luxurious options, the Oscar Collection provides an exquisite selection, while the Ella 925 Sterling Silver collection offers elegant choices in silver jewelry.