Mumbai, June 2024 – SoulTree, the world’s FIRST Ayurvedic brand certified ‘Organic’ by BDIH, Germany, proudly unveils its inaugural Soul Sanctum Store in Mumbai, marking a significant milestone in its global expansion journey. This new sanctuary represents SoulTree’s dedication to delivering authentic, organic, and ethical Ayurvedic products to discerning consumers worldwide.

Following the resounding success of India’s First Solar-Powered Soul Sanctum at DLF Galleria Market, Gurugram, in January 2021, SoulTree has expanded its presence to key cities across India, including Delhi NCR, Bangalore, Trivandrum, and now Mumbai. The overwhelming demand for its products has fueled this exclusive expansion, highlighting Mumbai as the next destination for Soul Sanctum’s immersive experience.

Spanning 195 square feet, the Soul Sanctum exudes Rooted Luxury, embracing the principles of Wabi-Sabi. Crafted from reclaimed wood, the sanctuary embodies sustainable circularity and offers a serene escape from bustling city chaos.

Stepping into the soul sanctum, customers can delight in a variety of skincare, bath care, body care products, and curated gifting options. SoulTree’s luxurious signature services, such as Alankrita, Anahita, Amrita, and Ananda, are designed to enhance the customer experience, making each visit truly special. Adding to the store’s mindful ambience are curated scents from Uttarakhand and soothing Nada Yoga tunes, creating an atmosphere that energises and revitalises the senses. This soothing environment is further enriched by the presence of highly informed Soul Mitras, who guide visitors through a personalised and enlightening shopping journey.

As the first Indian brand to offer European-certified Ayurvedic beauty and wellness products, SoulTree proudly upholds the Triple Seal of Truth: Ayurvedic, Organic, and Ethical. Moreover, SoulTree has the world’s first LEED-Platinum Certified Ayurvedic Beauty & Wellness Manufacturing Plant, reaffirming its commitment to sustainability through solar-powered green energy, waste management, water conservation, and environmentally friendly practices.

 It also has an extensive global presence spanning 28 Countries; its products are within reach for Ayurveda enthusiasts everywhere.

Looking ahead, SoulTree aims to extend its retail footprint, bringing the heart of Ayurvedic beauty to more consumers by opening additional stores across key metropolitan areas.

“Our Mumbai soul sanctum epitomises Rooted luxury and sustainability, showcasing our unwavering dedication to holistic Ayurvedic well-being. As the global demand for natural beauty surges, we’re determined to captivate discerning consumers both locally and internationally,” says Mr Nitin Passi, Chairman, SoulTree.