Chennai, – May 28th, 2024: Social Beat, one of India’s leading digital marketing companies, is thrilled to celebrate the incredible success of their client, Sundaram Mutual. The fund house launched a 15-day New Fund Offer (NFO) campaign across channels in January 2024 for the Sundaram Multi-Asset Allocation Fund. The fund garnered a whopping ₹1,890 crores in investments, and the digital marketing campaign clinched the prestigious “Great Indian BFSI Digital Marketing Campaign of the Year 2024″ award at the BFSI Digital Stallions Forum.

This recognition is a testament to the innovative digital marketing strategies employed by Social Beat and the exceptional team at Sundaram Mutual. The campaign attracted over 83,000 investors, making it Sundaram Mutual’s second-largest NFO ever.

“We are incredibly proud to be a part of developing Sundaram Mutual’s award-winning campaign,” said Suneil Chawla, Co-founder of Social Beat. “This achievement highlights the power of effective digital marketing strategies in reaching the right audience and driving exceptional results.”

“We are delighted with the overwhelming response to our January NFO campaign for the Sundaram Multi-Asset Allocation Fund and are honoured to receive the ‘Great Indian BFSI Digital Marketing Campaign of the Year 2024’ award. Marketing isn’t just about selling a product, it’s about selling a story and inspiring action. Partnering with Social Beat has enabled us to reach and engage with a broader audience effectively, and we are excited to continue delivering exceptional value to our investors”, said Ajit Narasimhan, Chief Marketing Officer of Sundaram Mutual.