Mumbai, 5th October 2024: In a groundbreaking move, Roha Realty has officially rebranded into Vida Realty, ushering in an exciting new chapter poised to reshape the real estate industry. This change aims to boost consumer trust and engagement, which will help create a more personalized experience for buyers, ensuring their unique needs and aspirations are met throughout the home-buying journey. This rebranding is more than just a name change—it marks a revolutionary shift towards delivering homes that enrich lives, with a focus on innovation, sustainability, and quality.

The name “Vida,” meaning life in Spanish, symbolizes the company’s dedication to crafting homes that will uplift the standard of living of Vida residents. Vida Realty’s new logo, inspired by the five elements of life—Earth, Water, Air, Fire, and Ether—reflects this holistic vision. These elements not only represent sources of energy and growth but also align with the company’s core values of sustainability, durability, and community building. The five petals of the logo encapsulate Vida Realty’s five commitments: Buy Back Guarantee, Quality Assurance, On-Time Delivery, Payment Assurance, and Sustainability.

“We’re not just rebranding; we’re redefining what it means to deliver exceptional homes,” said Harshvardhan Tibrewala, Managing Director of Vida Realty. “With this revitalization, we’re welcoming a future where sustainability and customer satisfaction are at the forefront, delivering homes that stand the test of time. Our commitment to innovation and quality will not only meet but exceed the expectations of our residents, fostering a vibrant community where everyone can thrive.”

Vida Realty will carry forward Roha Realty’s legacy of trust and excellence while incorporating new initiatives aimed at promoting sustainable living, community building and modern construction techniques. This includes the adoption of aluminum shuttering technology for enhanced durability and green building practices such as rainwater harvesting and energy-efficient systems, ensuring long-lasting and eco-friendly developments.

One of Vida Realty’s standout features is its exclusive Buy Back Guarantee, offering customers the unique option to sell their apartment back at the original price within 30 days post-possession, providing unmatched security and confidence. The brand also maintains a strong commitment to timely project delivery and rigorous quality assurance, ensuring that every home exceeds customer expectations.

Looking ahead, Vida Realty plans to launch several flagship projects in Mumbai, with developments in Jogeshwari, Byculla, and Chembur scheduled for FY24-25, followed by Borivali, Tilaknagar, Parel, and additional projects in Chembur in FY25-26. Furthermore, Vida Realty plans to develop 5 million square feet of new inventory, valued at ₹3,000 crores, with ₹1,500 crores worth of projects set to launch in the upcoming year. These initiatives will showcase the company’s commitment to sustainable living, modern amenities, and community-focused development, reinforcing its vision of “Building a Better Life” through the creation of vibrant, thriving communities.