Pune, 08 July 2024: Oben Electric, a leading homegrown performance electric motorcycle brand, has taken another stride towards revolutionizing sustainable mobility with the launch of its state-of-the-art showroom in the thriving city of Pune. Conveniently situated in the bustling Wakad area, this expansive showroom is best positioned to capitalize on the growing interest in electric bikes among Pune’s tech-savvy millennials and GenZ, who are at the forefront of adopting sustainable mobility solutions.

To celebrate the launch, Oben Electric is offering an exclusive inaugural promotion, pricing its performance electric motorcycle, the Oben Rorr, at a special rate of ₹1.29 Lakhs the first 100 customers in Pune. This is a substantial discount from the original ex-showroom price of ₹1.49 Lakhs, making it an irresistible offer for early buyers. This showroom marks the beginning of Oben Electric’s expansion plans in the city, with at least 6 more showrooms and service centres set to open across Pune by the end of the year.

The Pune showroom much like Oben’s experience centre in HSR Layout in Bengaluru is designed as an immersive haven that transcends traditional automotive experiences. It harmoniously fuses cutting-edge technology with a customer-centric philosophy, having dedicated zones that offer comprehensive product insights and interactive engagement opportunities. The showroom also houses Oben Care, the company’s comprehensive service centre, which offers convenient home pick-up and drop-off services, ensuring a seamless and complete customer service journey. With this latest addition, Oben Electric now boasts a network of 8 showrooms across key locations nationwide, solidifying its commitment to driving the adoption of electric two-wheelers.

Having received massive pre-booking orders for its flagship ICE-comparable electric motorcycle, the Oben Rorr, Oben Electric has sparked excitement among enthusiasts and young riders alike. This performance powerhouse bike accelerates from 0-40 kmph in just 3 seconds with an 8-kW motor, reaching a top speed of 100 kmph. Its LFP cell technology ensures extended battery life and superior heat resistance, making it one of India’s safest electric motorbikes. With a certified range of 187 km (IDC), the Oben Rorr eliminates range anxiety, a major hurdle in the widespread adoption of electric motorcycles.

Commenting on the showroom launch, Ms. Madhumita Agrawal, Founder and CEO of Oben Electric, stated, “The Oben Rorr represents our commitment to excellence and innovation in the electric vehicle sector. With its design, development, and manufacturing all rooted in India, we are proud to deliver a product that truly embodies the spirit of ‘Make in India.’ Our strategic decision to open showrooms in key cities like Pune, known for its vibrant youth culture and forward-thinking populace, underscores our mission to lead the way in sustainable mobility. Building successful presence in Bengaluru, Delhi, Kerala and now in Pune, we are rapidly expanding our footprint nationally to cater to the growing demand for high-performance electric motorcycles. We are confident that this showroom will not only meet the needs of Pune’s tech-savvy riders but also foster a community dedicated to sustainable transportation solutions.”

Oben Electric‘s commitment to promoting sustainable mobility solutions nationwide is further exemplified by its ambitious plans to establish a network of 50 showrooms and service centres across 12 cities in India by the end of the year. To jumpstart this endeavour, the company has already inaugurated three new showrooms in Bengaluru and has made inroads into the Kerala market with dealership showrooms in Kochi and Trivandrum, and recently established a showroom in Delhi, marking its debut in the North Indian market as well.