Mumbai; 9th September 2024: World EV Day, celebrated annually today, on 9th September, serves as a global platform to champion electric vehicles and their pivotal role in shaping a sustainable transportation. Seizing this momentous occasion, NueGo, India’s premier intercity electric bus brand, unveils a groundbreaking campaign christened “A Small Step”.
NueGo’s A Small Step campaign is an innovative initiative creatively illustrating how minor actions and steps can catalyze significant environmental change, drawing a powerful parallel between everyday eco-conscious choices and the transformative impact of embracing electric mobility. By highlighting the cumulative effect of individual decisions, NueGo’s campaign not only aligns with the spirit of World EV Day but also empowers citizens to actively contribute to a cleaner, greener planet through their daily transportation choices.
“A Small Step” campaign features real-life, everyday actions that contribute to reducing our environmental footprint, such as switching off lights and fans when not in use and conserving water by turning off taps. These simple yet powerful actions are symbolic of the small steps each of us can take to make a big difference for future generations. Through its minimalist visuals, the campaign demonstrates that the choices we make today—both at home and on the road—are crucial in building a more sustainable world.
Devndra Chawla, CEO and MD of GreenCell Mobility says, “At GreenCell Mobility, we believe that every small step towards sustainability can make a massive difference. Our ‘A Small Step…’ campaign underscores the importance of individual responsibility in protecting our environment. With the world facing unprecedented challenges due to climate change, it’s crucial that we all take those small, manageable steps to secure a cleaner, greener future. Opting for electric mobility isn’t just a decision for today—it’s a step toward ensuring that the generations to come inherit a planet they can thrive on. We are proud to be leading this effort in the transportation sector with NueGo, making it easier for everyone to choose a more sustainable way to travel.”
NueGo uses this campaign to reinforce its core message: adopting small eco-conscious habits, like choosing electric transportation, can collectively create a significant impact in the fight against climate change. The campaign is a call to action, reminding people that they can be part of the solution by making thoughtful, environmentally friendly decisions in their everyday lives.
As a premium electric intercity bus service, NueGo is committed to delivering clean, comfortable, and reliable travel experiences while reducing emissions and fossil fuel dependency. The campaign, rooted in sustainability, highlights NueGo’s mission to make eco-friendly travel choices more accessible for all, ultimately encouraging more people to embrace electric mobility as part of their daily lives.
This World EV Day, NueGo invites everyone to take “A Small Step” toward sustainability by choosing electric transport and incorporating energy- and water-saving practices in their daily routines. Together, these small steps create a collective force that drives meaningful change.