Gujarat, 24th Oct 2024 – NG Earsafe has raised INR 1.06 Crore in a Seed Round led by Inflection Point Ventures. The funds will be allocated to enhance brand and category awareness, expanding the brand’s reach, and driving new product development. This strategic use of resources aims to strengthen NG EarSafe’s market presence and introduce innovative offerings to cater to growing customer demand.
NG EarSafe is India’s first and only ENT-certified premium open-ear headphone brand offering safe listening solutions through Air Conduction and Bone Conduction Technology. This unique technology transmits sound via vibrations, bypassing the eardrum and ensuring a safer listening experience. With a focus on delivering user comfort and ear health, NG EarSafe is committed to expanding its reach, increasing category awareness, and developing innovative new products.
NG EarSafe is led by co-founders Meet Shah, CEO (MBA from NMIMS, with experience from Godrej), and Raj Shah, COO (MBA from RK University). Together, they combine their expertise in business management and operations to drive the growth and innovation of the brand.
Mitesh Shah, Co-Founder of Inflection Point Ventures, says, “From young children to senior citizens, everyone owns a pair or two of earphones or headphones. This has led to a sharp rise in hearing loss and ear infections. NG Earsafe’s ENT-certified open-ear headphones not only prioritize ear health by eliminating ear pain and damage but also offer premium audio quality at a fair market price. What initially caught our attention was the unique certification, but it was the exceptional audio performance that ultimately convinced us to invest in the brand.”
With over 43,000 headphones sold, NG EarSafe has a strong D2C presence across leading marketplaces like Amazon and Flipkart. Additionally, it is available in 100+ retail stores across India, including major chains like Sangeetha and Phonewale, operating at an annual revenue run rate (ARR) of ₹10 crore.
Meet Shah, Co-Founder & CEO of NG Earsafe, says, “WHO predicts that 1 in 4 people will face hearing problems by 2050. Our goal at NG EarSafe is to encourage a shift towards safer forms of listening, helping to reduce the forecasted hearing damage.”
NG EarSafe has achieved notable milestones, including being incubated at ISB I-Ventures in 2024 and recognized as a Gokwik Dynamic Disruptor brand the same year. The startup was a finalist at the Retail Startup Awards in 2022 and won 1st prize at Aakar, IIT Bombay in 2019. Additionally, NG EarSafe has consistently ranked among Amazon’s top 5 bestsellers in the open-ear headphones category.
The global headphones market is valued at $71 billion, growing at a CAGR of 12%, with India contributing a ₹7,000 crore market. The open-ear headphone segment is projected to reach a market size of ₹2,500 crore in the next three years, highlighting significant growth potential in this niche.