India, 11th September, 2024 – New Balance, a brand popular for its quality craftsmanship and unparallel comfort, advances its growth aspiration in the northern region of India with the launch of its first store in Jalandhar, at Model Town Market.

The new, multi-story, retail concept offers consumers a dynamic shopping environment, featuring New Balance’s iconic styles like the 1080, 9060, BB550, 2002R along with a host of latest styles in their high-performance Fresh Foam X and FuelCell technologies. This amazing collection ensures that the consumers have an elevated shopping experience when they are visiting the new store at Model Town Market.

Radeshwer Davar, Country Manager, New Balance India expressed enthusiasm about this significant milestone, stating: ‘We are delighted to announce the opening of our New Balance store in Jalandhar. We are a brand with a strong heritage in performance footwear and this perfectly aligns with Jalandhar’s ever-growing athletics environment, making the city a great choice in our expansion journey. This new store allows us to showcase New Balance’s latest collection not only to the city’s sports enthusiasts, but also the next fashion influencers that come out of Jalandhar. We would invite the people of Jalandhar to visit the New Balance store and we hope that our brand can inspire the next generation of sports talent coming out of here.’