New Delhi, 23rd October 2024: Masters’ Union, the new-age practitioner-led business school, has launched its Undergraduate Programme in Psychology and Marketing. This 4-year interdisciplinary programme is designed to blend behavioural science with creative and cutting-edge marketing strategies, enabling students to craft innovative campaigns for renowned global brands such as Nike, Apple, and Coca-Cola.

The programme’s AI-Driven Curriculum includes cutting-edge courses such as Neuromarketing, AI in Marketing, and Cognitive Psychology, Graphic Designing, Camera and Film Making, Luxury Retail Marketing and many such practical modules providing students with a deep understanding of consumer behaviour and data-driven decision-making. Taught by global faculty from Kellogg, Stanford, Cornell alongside executives from Airtel, Apple, Kia, Meta, the programme integrates real-world projects every semester, such as redesigning menus using neuromarketing techniques, or developing go-to-market strategies for D2C brands. These projects ensure that students can apply their academic knowledge in business settings, bridging the gap between theory and practice.

Swati Ganeti, Director of Undergraduate Programme at Masters’ Union, highlighted the reason behind launching the UG Psychology and Marketing Programme in shaping the future of business education, and said, “Some of the world’s most iconic brands are built on a deep understanding of human psychology—how individuals think, feel, and make decisions. Recognising the growing talent gap in this area, Masters’ Union is launching this programme to meet industry demand. Following the success of our Undergraduate Programme in Tech and Business Management which has ~400 students enrolled, many recruiters offering marketing roles emphasised the need for deeper psychological insights to craft innovative, consumer-driven strategies. By integrating hands-on projects, global exposure, and collaboration with industry leaders, we are committed to preparing our students to be the innovators and leaders of tomorrow. The programme is specifically tailored for students inclined more towards creative marketing roles, with less focus on core programming and quantitative courses.”

The programme also includes global immersion opportunities through partnerships with top universities in the US, Italy, Japan and Singapore, offering students an international perspective, and potential job placements globally via the 2+2 and 3+1 study abroad programmes.

Supported by marquee companies such as Schbang, Ather, BoAt, and Microsoft, the programme ensures that students are industry-ready, equipped to meet the demands of the evolving consumer landscape. Top recruiters like Zomato, Chaayos, Cred, and Ather have already expressed interest in hiring graduates for roles in consumer psychology, digital marketing, and brand management.