APAC, 26th November 2024 – A new collaboration between Amadeus, Fliggy and Lazada has seen the latter significantly enhance its air travel offerings during the key Double 11 festival. Solutions from the travel technology innovators helped Lazada drive a triple-digit increase in sales during the event, also known as Singles’ Day.

Daniel Zou, Head of Lazada Lazpay Digital Goods, said “At Lazada, we work to deliver exceptional travel services to our customers and Amadeus is a vital partner in this process. By providing a seamless and comprehensive shopping experience, we exceeded customer expectations and reinforced our commitment to being the go-to platform for all travel needs across the region.”

Fliggy, a wholly-owned subsidiary of Alibaba Group has provided an extensive system integration with Lazada, allowing it to deploy a number of solutions to help travelers build personalized experiences, including Amadeus Custom Search and Amadeus MetaConnect . The former leverages Amadeus’ IT expertise and powerful search capabilities to create a unique flight search engine, while the latter allows travel sellers access to a neutral source of airline content powered by cutting-edge technology.

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Javier Laforgue, Executive Vice President, Travel Unit & Managing Director, Asia-Pacific, Amadeus, said, “Amadeus is delighted to work with Lazada during this crucial period. Our solutions are designed to simplify the search and booking process, allowing travel sellers access to the widest range of opportunities to build the personalized experiences travelers expect. With Lazada, we have seen this process come to life.”

Based in Singapore, Lazada is an international e-commerce platform. The company is a subsidiary of Alibaba Group and the Asia Pacific e-commerce partner of Fliggy, a leading online travel platform which connects businesses with over one billion active consumers within the Alibaba ecosystem across China.