Mumbai, Maharashtra – October 16 ,2024 – Koffeetech Communications, a forward-thinking digital marketing agency, has announced a strategic restructuring to drive more significant impact and growth across industries. As part of its expansion plan, Koffeetech has consolidated its operations into six specialised verticals: Communications, Labs, Media Works, Boosters, Studios, and Motion Pictures, positioning the agency as a digital marketing conglomerate. This transformative move also coincides with opening of new offices in Pune and Bangalore, marking the agency’s deepening presence in key markets.
Under the guiding principle “We Are KAAFI For You,” Koffeetech has become a trusted brand partner, offering digital solutions that blend creativity, strategy, and technology. With niche expertise in real estate, e-commerce, education, and more, Koffeetech is focused on delivering services that meet the evolving demands of today’s market and evolving industries. “Our vision has always been to provide specialised, innovative solutions that drive meaningful growth for our clients,” said Jay Rathod, Founder & CEO of Koffeetech Communications. “This restructuring into six verticals allows us to offer even more focused expertise while scaling our operations to meet the needs of clients across India and globally.”
Koffeetech Communications’ Six Vertical Powerhouses:
Communications: Focused on digital marketing, Communications manages SEO, social media strategies, and digital brand building.
Labs: The technology arm specialises in website development, app development, and digital transformation.
Media Works: The Public Relations vertical Specializes in media buying and reputation management. It helps brands communicate their stories effectively across multiple channels while managing event planning and crisis management.
Boosters: Boosters is designed to accelerate business results across all platforms by driving digital growth through data-driven performance marketing, paid search, social media advertising, influencer collaborations, and mobile marketing.
Studios: To create a strong foundation for any brand, innovative branding and design solutions are essential. By crafting standout visuals that capture attention and launching high-impact ad campaigns that drive engagement, brand identity can be enhanced and overall market presence elevated.
Motion Pictures: Motion Pictures specialises in high-quality video production, creating compelling corporate films, product showcases, and ad films. The team focuses on storytelling for brands for a lasting impact.
Our geographical footprints have expanded in the last few months since the beginning of this year. This is an approach to positioning ourselves and smoothly serving clients across India’s major business hubs. It is not just about clients but also about tapping into a broader talent pool and giving us more bandwidth to work with not just our real estate clients but also the e-commerce, education, and healthcare sectors alongside other major sectors.
“Our expansion into Pune and Bangalore reflects our commitment to growth, both in terms of team size and client reach,” Rathod continued. “We know the growing market in various industries in these cities. And there is more to come.”
Koffeetech has cultivated long-term partnerships with brands across India, helping them navigate the complexities of the digital landscape. The agency’s growing team now numbers over 75 skilled professionals, and this number is still increasing because we focus on specialised talent for each vertical, we have launched.
Koffeetech has solidified its niche expertise in real estate, where its digital marketing solutions have helped developers increase lead generation, brand awareness, and sales. A Morgan Stanley report predicts that India’s e-commerce market will reach $200 billion by 2026, with a 30% compound annual growth rate. And Koffetech is all set to be the force that helps drive it.
We all know India has seen a surge in foreign direct investments in education, amounting to USD 9.51 billion between 2000 and 2024, boosting both higher education and EdTech sectors. In the education sector, Koffeetech is recognised for delivering results that drive student enrolment through targeted campaigns across digital platforms, and we are committed towards it.“Whether we’re working with real estate developers, educational institutions, or e-commerce brands, our goal is to provide them with strategic, impactful services that drive real results,” added Rathod.