Wondering how Katrina Kaif achieves her effortlessly radiant, just-blushed look? Now you can recreate it with her latest beauty icon – the Kay Beauty Velvet Crème Multi-Use Blush. Kay Beauty, co-created by Katrina and Nykaa, India’s leading beauty and lifestyle destination, has launched this innovative blush that combines the ease of a creamy application with the luxurious comfort of a soft powder finish, delivering a flawless flush that feels as divine as it looks.

As blush becomes an essential part of every makeup routine, the Kay Beauty Velvet Crème Multi-Use Blush emerges as the ultimate ICON in beauty, capitalizing on the growing trend of multi-functionality products. A blush so unique, it’s expertly crafted to adapt to your skin tone, ensuring that everyone can achieve that perfect flush. Its innovative crème-to-powder formula creates a seamless, airbrushed effect with a just-pinched glow that’s effortlessly chic. The best part? It’s enriched with Green Tea Extract, so while it delivers a gorgeous flush, it also pampers your skin, staying true to Kay Beauty’s promise of #MakeupThatKares.

The all-new Kay Beauty Velvet Crème Multi-Use Blush offers a unique range of shades, expertly tailored to complement your skin tone while delivering intense pigmentation. With its soft-focus effect and buildable pigment, this new ICON is perfect for both, a subtle day look or a bold evening glam. Available in four universally flattering shades— Awaken, Deepen, Soften, and Tender—this blush range ensures every skin tone finds its perfect match.

Katrina’s favorite, Awaken, stands out for its deep, rich berry tone that perfectly balances boldness with versatility. What makes this shade her top pick is its ability to flatter every skin tone—whether fair, medium, or deep. ‘Awaken’ adds a striking flush, making it the go-to color for a standout, effortlessly beautiful look.

Why Kay Beauty Velvet Crème Multi-Use Blush is Your New Essential:

● Crème-to-Powder Perfection: The luxurious creamy formula blends effortlessly and sets into a lightweight powder finish, giving you a smooth, blurred glow that’s perfect for any occasion

● A New Icon in Blush: This unique blush is created to adapt to your skin tone, delivering intense pigmented color that blends and blurs like a dream

● Inclusive Color Range: Featuring four versatile shades— Awaken, Deepen, Soften, and Tender—this blush range ensures every skin tone finds its perfect match with ‘Awaken’ being Katrina’s favorite pick

● Skincare Meets Makeup: Enriched with Green Tea Extract, this blush not only adds color but also nurtures your skin, embodying the brand’s dedication to #MakeupThatKares

● Effortless Beauty, Anytime, Anywhere: The easy-to-blend formula makes it ideal for quick touch-ups on the go, ensuring you always have a fresh, glowing look

Whether you’re looking for a monochrome makeup moment or need a product that can do it all, the Velvet Crème Blush is your answer. It’s Talc-Free and Cruelty-Free, making it a guilt-free addition to your beauty routine.

Katrina Kaif, Co-Founder of Kay Beauty, shares, “For me, this blush is all about that instant pick-me-up. On days when I’m running from one shoot to another or just need a quick touch-up, the Velvet Crème Blush is a lifesaver. I love how it blends in so easily, giving me a natural flush that lasts. Plus, it’s enriched with Green Tea Extracts, so it feels good on the skin too. With four versatile shades, it is a tough choice but Awaken, which is a deep berry color, perfect for all skin tones – it has become a staple in my makeup kit, whether I’m going for a soft, natural look or something more statement-making.”

Kay Beauty Spokesperson added, “At Kay Beauty, we strive to create products that meet our consumers’ evolving preferences. The Velvet Crème Multi-Use Blush is a perfect example of how we blend performance with practicality. We’ve crafted a product that meets the demand for makeup that’s easy to use and skin-friendly. It’s a true reflection of what today’s beauty lovers seek – products that simplify their routine without compromising on quality. With shades that work across all skin tones, we’re proud to offer a product that is as inclusive as it is innovative.”

The Kay Beauty Velvet Crème Multi-Use Blush will be available exclusively on the Nykaa website/app, in Nykaa stores, and at select beauty retailers across India. Packaged in a sleek, travel-friendly format, complete with a mirror, this blush is designed for those who want to achieve a fresh, glowing look anytime, anywhere.