Hyderabad, October 14, 2024……VVs Lakshminarayana, popularly known as JD Lakshminarayana, a retired police officer turned politician opened Organic Creamery, a new premium brand and first company-owned outlet of Iceberg, India’s first organic ice cream brand in the city at Kondapur on Dussehra.

Speaking on the occasion, JD Lakshminarayana termed Iceberg ice creams as green ice creams. I was told by Suhas that some of the organic ingredients used in making these ice creams are purest A2 milk, organic butter, organic dhaga mishri, organic fruits, gondh gum, vegetable-extracted colours, organic cocoa, organic jaggery, organic stevia. They are sweetened with dhaga mishri, and gondh (edible gum) is used as a natural preservative. I was even told that the usage of gondh as a natural preservative ensures the shelf-life of ice cream to six months. I was also told that they have applied for a patent for the same. Indeed, it is an ice cream lover’s paradise, he added.

The man behind the brand, Suhas B Shetty is an entrepreneur with a difference for his innovative approach and health-friendly ice creams and for his entrepreneurial endeavours for offering employment to 100 people directly and 35o indirectly. He also needs to be appreciated and encouraged for all organic solar-powered factories, a first of its kind. He is a job giver instead of a job giver. He stands tall as an example for many youths in this country. It is my proud privilege meeting him, he said.

Youth must be job givers rather than job seekers. They must be more creative and disruptive.

He hails from Nellore in Andhra Pradesh, the city which gave many luminaries such as Potti Srriramulu, Amarajeevi, who sacrificed his life for the cause of Andhra Pradesh, former Vice President of India Shri Venkaiah Naidu, well-known playback singer S.P Bala Subrahmanyam, Rocketman Dr G Satheesh Reddy; Founder of Shantha Biotechnics, Padmabhushan Dr KI Varaprasad Reddy

More and more organic products are needed of the hour. But how organic is organic food? The certification process of organic food products must be made more stringent. More and more labs that test them must be made available at an affordable cost to encourage more organic products to be produced, he said.

The store set up at an investment of INR 70 lakh offers more than 36 flavours which promises that these ice creams are cold-free. We promise you that these will never catch you a cold, not you feel thirsty after eating them. You will not have an itchy feeling in your throat. These are guilt-free ice creams, said Suhas B. Sheety, a 33-year-old founder, who has the distinction of taking the brand to “Shark Tank India” Season 3 and has the unique distinction of being the first-ever company from AP to have participated.

Among other highlights of the store are regional sundaes called Begum Ka Bazaar, Hi-Tech Citt’s Gentleman, Purana Pul Ke Miya Bhai, Lakdi-ka-pul- ke Badshah and Twin Cities Romeo. These are new and customised varieties special only to this store.

Begun Ka Bazar is an ice cream made using Caramel Nuts, and Grameen Kulfi Ice Cream topped with dried apricots, and dates and drizzled with honey. Purana pulk e miya bhai is made using jaggery almond ice cream topped with hot Caramel fudge and chia seeds.

Iceberg offers ice creams ranging from classic options such as vanilla and butterscotch to organic fruit flavours such as sitaphal, tender coconut, chikoo, and guava. We’ve also developed innovative flavours like charcoal, malai khurma, and gulab jamun.

Iceberg was one of the early players to introduce Keto Ice Cream. And bagged orders to supply these products to Hritik Roshan Co-owned HRX Fitness brand.