ITC Grand Chola, in collaboration with local communities and volunteers, successfully conducted a cleanliness drive along Race Course Road today. The initiative aimed to promote environmental consciousness, a cleaner and healthier environment, and contribute to the city’s efforts toward sustainability.

This large-scale effort was supported by over 25 volunteers, including ITC Grand Chola’s associates, all committed to keeping our surroundings clean and green. The drive, part of ITC Hotels’ larger environmental initiative, focused on removing waste, educating participants on proper waste management practices, and encouraging the public to take an active role in keeping public spaces clean. Participants were equipped with biodegradable waste bags, gloves, and safety equipment, ensuring a safe and eco-friendly clean-up.

“Our mission is to not just curate luxurious experiences, but also meaningful impact in the communities we serve. This cleanliness drive is a testament to our commitment to sustainability and our responsibility to give back to the environment,” said Shaariq Akhtar, General Manager, ITC Grand Chola. “We hope this initiative will inspire others to take action and be part of the larger effort to keep our city clean and green for generations to come.”

ITC Grand Chola continues to be a leader in environmental stewardship, setting an example for both corporate and community efforts in sustainable living and Responsible Luxury.