India, September 23, 2024: Indirow, a pioneering B2B2C lending platform under Internovo Ventures, has unveiled an ambitious plan to empanel over 100 strategic partners in FY 25. This bold expansion comes as part of the company’s drive to reshape the loan distribution and investment landscape in India. Positioned as a B2B2C lending platform, Indirow is setting its sights on empowering independent distributors by offering innovative solutions that address key inefficiencies in the loan onboarding and assessment process.

As the fintech industry continues to evolve, Indirow is taking a forward-thinking approach with its proprietary loan distribution platform. The platform allows distributors to efficiently onboard customers and conduct basic credit assessments, ensuring that loan applications are strategically placed with the most suitable financiers. This process helps eliminate the time-consuming and often frustrating task of marketing cases to funders only to find that the clients were not creditworthy. By addressing this challenge, Indirow is streamlining the entire loan distribution process for its partners.

To enhance its offerings, Indirow has launched an exclusive “by invite only” lender marketplace. It allows channel partners to present customer applications to a network of financiers across India and creates a more efficient path to securing loans. This innovative platform strengthens Indirow’s ability to connect distributors with relevant lenders, improving the speed and efficiency of loan approvals and disbursements.

The demand for retail loans in India continues to rise. In November 2023, outstanding retail loans given by banks exceeded Rs. 50 trillion for the first time. With the market expected to grow steadily, Indirow aims to play a significant role in this growth by supporting small, independent distributors. The company’s focus on technology and its “underwriting-first” philosophy set the foundation for strong, sustainable partnerships.

Currently, Indirow processes loan disbursements at a rate of INR 25 crores per month. The company aims to increase this figure to INR 100 crores per month over the next two quarters. This growth reflects Indirow’s operational efficiency and commitment to building partnerships across India. By the close of FY 25, Indirow plans to have over 100 partners operating under the Internovo brand, expanding its loan distribution network.

These partners will also have the chance to cross-sell products through Internovo’s investment platform, Indivest. With equity SIP inflows reaching INR 1.83 lakh crores in 2023, Indirow envisions creating a one-stop solution for financial products, offering long-term equity investment opportunities to small investors. By fostering these partnerships, Indirow is positioning itself as a central player in financial services, driving growth for both its partners and customers.

Indirow’s strategic expansion plan highlights its commitment to innovation and partnership, positioning the company for a strong presence in the fintech landscape in FY 25. Through technology, streamlined processes, and a focus on distributor empowerment, Indirow is set to make a substantial impact in the year ahead.