New Delhi, 16th July, 2024: Ifazone, a leading lifestyle brand known for its simple, comfortable, and durable clothing, celebrates its 12th year of successful collaboration with Asort.com, India’s pioneering co-Commerce direct-selling company. This milestone highlights the lasting success of their partnership in transforming the fashion industry.

Since joining Asort.com in 2012, Ifazone has experienced remarkable growth and evolution. Initially aiming to expand its market reach and adopt the innovative direct-selling model, Ifazone has surpassed its early goals, becoming a key brand on the Asort platform.

Over the years, Ifazone’s presence on Asort.com has significantly expanded. What began as a limited collection of essential wear has grown into a comprehensive range of wardrobe staples, from denims to classic tees, all reflecting Ifazone’s commitment to clean designs, soothing colours, and affordable quality.

The partnership has yielded impressive results for both entities. Ifazone has seen substantial year-over-year growth in sales and brand recognition, while contributing to Asort’s impressive user base of over 3 crore monthly active users. This growth has far outpaced industry standards, with Asort achieving double the benchmark growth rate of 10% in the past year.

Roshan Singh Bisht, Co-Founder & CEO of Asort.com, commented on the milestone: “Ifazone’s journey with Asort demonstrates the power of our co-Commerce model. For 12 years, Ifazone has not just been a brand on our platform—it has been a legacy, growing alongside us and consistently delivering value to our community of entrepreneurs and customers alike.”

The success of this partnership reflects the broader achievements of Asort since its inception in 2011. The company has reshaped the fashion industry through its unique co-Commerce direct-selling model, empowering entrepreneurs and fostering sustainable growth. Asort has emerged as a leader in the direct-selling industry, epitomising innovation, community empowerment, and sustainability.

As Ifazone and Asort celebrate this 12-year milestone, both companies look forward to continued collaboration, innovation, and growth in the years to come.