National, 09th February 2024: Leading fashion & silver Jewellery brand—Kushal’s, has embraced the essence of love and elegance with the launch of their ‘Love That Shines’ jewelry collection, just in time for Valentine’s Day.

The carefully crafted 92.5 Sterling Silver Collection from Kushal’s is a perfect blend of subtlety and sparkle, representing minimalist chic design in beautiful rose gold plating, making the jewellery look exquisite. The collection includes sleek chains with modern heart and infinity symbol pendants, earrings, bracelets, and promise rings that shine in every moment. These products are also available in rose gold, rhodium and gold pigment plating.

What sets this collection apart is the stunning jewellery designs and the thoughtful digital Video Campaign (DVC) accompanying it. The campaign, aptly themed around ‘Love That Shines,’ goes beyond the glimmer of jewellery to highlight the significance of small gestures in relationships. The emphasis on acts of love and kindness between partners, from simple breakfasts to thoughtful rides to work, adds a unique dimension to the campaign, resonating with the brand’s recognition that every couple has their language of love.

While expressing the brand’s vision, Ankit Gulechha, Director – Marketing at Kushal’s, said, “The strength of a bond lies in the significance of small moments. We celebrate those gestures with our ‘Love That Shines’ collection this Valentine’s Day, meticulously crafted in 92.5 sterling silver. The jewellery goes beyond the aesthetics and brings you the opportunity of perfect gifting – an everlasting piece of jewellery. With durable and stylish designs symbolizing the endurance of love, the jewellery is thoughtfully priced to ensure accessibility to a wider audience, making each piece a perfect and lasting token of affection.”

The focus on minimalistic and chic designs tailored for modern Indian women indicates a thoughtful approach to addressing consumers’ diverse needs and styles. The brand’s commitment to providing a seamless online and offline shopping experience reinforces its dedication to making these beautiful pieces easily accessible to customers.