National, 30th October 2024: Fortune Foods, the flagship brand of Adani Wilmar Ltd has introduced #DiwaliKaFortune, an innovative AR (augmented reality) filter campaign this Diwali that enables users to craft and share personalized Diwali greetings, adding a digital dimension to festive celebrations in the form of an immersive AR experience with the Diwali Special Ghar Ka Khana. The innovative and unique campaign aims to connect with loyal customers and foster brand affinity.

The campaign offers users a curated selection of Diwali-themed dishes, inviting them to create customised wish cards and share unique, heartfelt greetings with friends and family from the convenience of their smartphones. The AR filter, which can be accessed via a dedicated microsite linked on Fortune Foods’ social media channels and shared by influential creators, allows users to select a favourite Diwali dish, visualise it on their tabletop in AR. Users have to compose a Diwali Wish incorporating the word ‘Fortune’, capture the image and share this vibrant image to their loved ones as well as their on Social Media Handles, and tag @FortuneFoods to participate, with opportunities to win exciting prizes for the most creative and meaningful entries.

Fortune Foods has partnered with influencers across food, lifestyle, and family niches to extend the reach of #DiwaliKaFortune initiative, inspiring a broader audience to embrace the festive spirit and share their celebrations. This campaign reflects Adani Wilmar’s commitment to honour tradition through innovative engagement, offering a memorable and interactive way for consumers to connect during the festival of Diwali.