13th August 2024, Mumbai: Federal Bank, one of India’s leading private sector banks, is proud to announce the launch of its “Joy of Freedom” campaign in celebration of India’s 77th Year of Independence. This integrated campaign aims to strengthen the Bank’s presence while offering exclusive benefits to credit card holders.

 The “Joy of Freedom” campaign features an extensive array of 77 exclusive offers for Federal Bank Credit Card holders, spanning various categories including fashion, entertainment, electronics, travel, grocery, food and dining.

 “As we commemorate 77 years of Indian Independence, we at Federal Bank are excited to offer our customers a chance to celebrate with unprecedented value and freedom of choice, our ‘Joy of Freedom’ campaign embodies the spirit of independence while providing tangible benefits to our valued customers”, said M V S Murthy, Chief Marketing Officer at Federal Bank.

 The campaign includes partnerships with leading brands such as Ajio, Flipkart, Croma, Air India, Go-Ibibo, EazyDiner, Zomato, Swiggy, JioMart and Vijay Sales , among others. These collaborations ensure that Federal Bank Credit Card holders can enjoy exclusive discounts and offers across a wide range of products and services.

 Key features of the “Joy of Freedom” campaign include:

•  77 incredible offers valid from August 1st to August 15th , 2024
• A multi-channel approach with presence on TV, radio, print, and digital platforms
• Collaboration with 77 influencers on social media