[Delhi, 25th Oct, 2024]: As India’s festive season drives a surge in online commerce, Direct-to-Consumer (D2C) brands are experiencing a significant increase in sales. This year, Dussehra sales alone saw a 64% growth in customer orders on D2C platforms compared to the previous year. In response to this growing demand, Easebuzz, a leading full-stack payment solutions platform, together with India’s premier eCommerce enabler, GoKwik, is supporting over 2000 D2C brands, offering comprehensive payment and COD solutions that aim to maximize sales and enhance the customer experience. Easebuzz-GoKwik Duo helped over 2000 D2C brands including boAt, Noise, Snitch, Nasher Miles, Levis etc, in maximising the Dussehra sale by offering one-click checkouts, seamless online payments and cutting-edge intelligent COD services.

Average order value (AOV) for D2C brands jumped 11 per cent year on year, from ₹1,368 to ₹1,869. AOV surge is contributed by categories like Jewellery, Electronics and Apparels. Tier one cities contributed most to AOV surge, with 96 per cent growth compared to last year. States like Maharashtra, Karnataka, Uttar Pradesh, Delhi, and Tamil Nadu had the highest order volume surges. As a part of their partnership, Easebuzz and GoKwik have empowered a diverse range of D2C brands across various categories, such as fashion, electronics, home essentials, and lifestyle products. By working together, they are enabling businesses to streamline checkout processes, boost conversions, and address payment-related challenges, allowing brands to scale effectively during peak demand periods.

According to GoKwik’s data, payment behavior has undergone a transition. Prepaid orders have increased by 5%, particularly in the fashion sector, where shoppers are increasingly choosing to pay upfront. To enable seamless payments, Easebuzz has equipped businesses with diverse payment options like UPI, credit/debit cards, net banking, and digital wallets, along with EMI and BNPL services from top banks and providers, ensuring over 99.9% uptime for merchants during peak periods. GoKwik complements this by offering a Smart COD suite to manage cash-on-delivery effectively, addressing the high Return-to-Origin (RTO) rates, i.e., 30-40% in India. By using data-driven solutions, the platforms help brands minimize returns, enhancing operational efficiency. Together, they achieve over 90% payment success rates across various methods, with UPI as a growing preference.

Chirag Taneja, Co-Founder & CEO, GoKwik, said, “Our focus has always been on empowering our partner brands with the right tools for accelerated growth, especially during the festive season when the demand for seamless checkout experience and faster payments is at its peak. Easebuzz’s payment processing capabilities, combined with industry-leading success rates, integrated coupon options at checkout, have consistently delivered results for our merchants.”

Rohit Prasad, MD & CEO, Easebuzz, added, “We are happy to support GoKwik during the ongoing festive season. Easebuzz platform, with its exceptional 99.9% uptime, ensures that businesses can manage millions of transactions without any downtimes, a crucial advantage during peak shopping periods. Our extensive payment acceptance methods, affordability suite with EMIs, coupons and rewards, refunds within five minutes, and express onboarding process are helping D2C brands deliver a superior shopping experience for their customers. Along with GoKwik, we are empowering D2C brands to maximize their business potential.”

Looking ahead, Easebuzz and GoKwik are committed to continuous innovation and excellence, ensuring D2C businesses thrive and maximize sales opportunities during high-demand periods like Diwali, New Year and beyond.