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Cricket Fever Hits the Office: Engaging Employees with ICC T20 Themed Initiatives

As the excitement for the ICC World T20 2024 builds, companies worldwide are preparing to bring cricket fever to their workplaces. Since this year’s tournament is happening in the USA, businesses are coming up with new and creative ways to engage their employees. Many brands and organizations are leading the way by focusing on building team spirit and enthusiasm among their staff.

icc t20

 One of the key players in this area is Consortium Gifts, a top corporate gifting company in Asia and the official merchandise partner for Coca-Cola at the ICC T20 2024. Being the exclusive gifting partner is a big achievement for the company and changes how employee engagement is viewed during major events. Sharing his thoughts on this venture, Mr. Gaurav Bhagat, Managing Director of Consortium Gifts, said, “Cricket is more than just a game; it’s a passion that unites us all. At Consortium Gifts, we’re thrilled to bring the excitement of the ICC T20 2024 into the workplace as the official merchandising partner for Coca-Cola. Our tailored initiatives, from exclusive merchandise to interactive activities, are designed to ignite team spirit and create lasting memories. This tournament is the perfect opportunity to engage employees, foster camaraderie, and celebrate the shared joy of cricket.”

 Unique Engagement Activities:

 This year, with Team India sporting Adidas jerseys, Consortium Gifts has cooked up some special treats for employees. Think cool collectible cups, snazzy T-shirts, handy gym duffle bags, and comfy sweatshirts. Plus, they’re not stopping there! Employees will also score travel goodies like bags, adapters, and stickers for their laptops. These goodies are not just souvenirs; they’re useful stuff that’ll stick around long after the cricket buzz fades.

 Game Time at Work:

 Imagine your office turning into a cricket zone! Many companies are hosting live match screenings, turning meeting rooms and chill-out areas into cricket hotspots. It’s not just about watching the game; it’s about bonding with your coworkers over the action-packed matches. And to spice things up, they’re serving cricket-themed snacks and drinks to keep the spirit alive. On top of that, there’s a whole lineup of fun activities planned. From internal cricket tournaments to cricket quizzes, there’s something for everyone. These activities don’t just get employees involved; they foster teamwork and friendly competition. And guess what? There are cool prizes up for grabs too! It’s all about bringing the ICC T20 vibe to the office, as Ms. Ekta Tiwari, Head of Human Resources at Consortium Gifts, says, “We’re all about bringing the ICC T20 2024 energy to work with fun activities like weekly cricket matches and our exclusive hampers packed with goodies like cups, tees, bags, and travel stuff. Let’s celebrate the game and boost team spirit together!”

 Travel and Experience:

Some companies are going above and beyond by treating their top performers to travel and match tickets. This isn’t just a reward; it’s a chance for employees to make unforgettable memories, which boosts their spirits and makes them more loyal to the company.

 The Big Picture:
Studies show that when companies involve their employees in big events like this, it makes everyone happier and more productive. The ICC T20 2024 isn’t just about cricket; it’s a chance
for companies to connect with their employees in a meaningful way.

 In summary, the ICC T20 2024 isn’t just a cricket tournament; it’s a chance for companies to engage their employees in new and exciting ways. With companies like Consortium Gifts leading the charge, workplaces will be buzzing with excitement and unity as the matches begin, proving once again that cricket brings people together.


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