National, 16th August 2024 : Bonjour, India’s leading socks brand has launched a Rakshabandhan campaign #ThreadsofLove. This campaign is set to bring a unique and heartfelt touch to the traditional celebration of sibling bonds through the gift of cozy and stylish socks.

Rakshabandhan, a cherished festival symbolizing the bond of protection and affection with warmth and comfort among siblings. The #ThreadsofLove campaign aims to honour this special relationship by offering socks that are as comfortable and special as the love shared between siblings.

Bonjour has curated a special range of socks adorned with festive patterns and colours. Each pair is designed not only to offer exceptional comfort but also to symbolize the unique and unbreakable bond between brothers and sisters.

True to Bonjour’s commitment to quality, each pair of socks in the collection is crafted from premium materials to ensure maximum comfort and durability. This collection is all about making sure your sibling feels cherished and loved.

Commenting on this campaign, Mr. Raj K Jain, Managing Director, Bonjour said, “At Bonjour, we believe in celebrating the little moments of joy that make life special. Rakshabandhan is a wonderful occasion to honour the unique bond between siblings, and our campaign is designed to encapsulate that warmth and affection. We hope our collection will add a touch of comfort and happiness in every house on this beautiful festival.”

Bonjour’s collection includes a diverse range of styles catering to every sibling’s unique taste. With a keen eye for detail and superior craftsmanship, they ensure that each pair provides both luxurious comfort and lasting wear, making them the ideal gift for celebrating the special & long-lasting bond between siblings.