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Bajaj Allianz Life and ICICI Lombard Pioneer Insurance Awareness in Tripura

Tripura, September 30, 2024: Bajaj Allianz Life Insurance, one of India’s leading private life insurers, and ICICI Lombard General Insurance, one of India’s leading private general insurers, have made notable strides as the lead insurers for life and non-life insurance respectively in Tripura. In a significant step forward, the third meeting of the Tripura State Level Insurance Committee (SLIC) which concluded today, has showcased progress in advancing insurance awareness and coverage across the State. Both insurers reaffirmed their commitment to bring insurance services to the uninsured, as part of their collaborative efforts under the State Insurance Plan.

Bajaj Allianz Life and ICICI Lombard, as the lead life and non-life insurers in the state, are committed to enhancing insurance awareness and access. The State Level Insurance Committee will continue promoting financial literacy through targeted campaigns and various other initiatives. These efforts, which go beyond traditional campaigns and include policy-level interventions, aligned with IRDAI’s vision of ‘Insurance for All by 2047’, aim to create a more inclusive and customer-friendly insurance ecosystem. This collaboration reinforces both companies as trusted partners in safeguarding the financial well-being of individuals and businesses in Tripura.

Commenting on the initiatives, Mr. Anil PM, Head Legal, Compliance & FPU, Bajaj Allianz Life, said, “It’s been over a year since we were entrusted as the lead life insurer for Tripura, and we’ve made significant strides—not only in raising awareness but also in making life insurance more accessible to the people of this region. Our initiatives have focused on educating diverse groups, from school students to local communities, ensuring that everyone understands the value of financial security. I am grateful to the state government for their unwavering support, which has been instrumental in our progress. With this shared vision of helping the people of Tripura achieve their life goals with ease, we will continue driving initiatives that are in line with IRDAI’s vision of ‘Insurance for All by 2047.’”

Mr. Alok Agarwal, Executive Director, ICICI Lombard, said, “Being entrusted as the lead non-life insurer in Tripura has given us the opportunity to make a meaningful impact in the state. Since our appointment, we have been actively working with state authorities and local institutions, on offering the right protection to individuals and families, enhancing risk coverage, and fostering a more resilient and protected community. Under our Insurance Awareness initiative in Tripura we have been reaching out to communities for insurance awareness in the state. Further, we have extended our initiatives to propagate best practices in road safety, health and education initiatives, to reduce the health and accident related financial costs. Our efforts are in line with the IRDAI’s vision of ‘Insurance for All by 2047,’ and we remain committed to ensuring that every individual has access to the protection they deserve.”

Looking ahead, both insurers plan to maintain active participation in upcoming District Level Insurance Committee (DLIC) meetings across Tripura, while continuing their insurance awareness initiatives. Additionally, they will regularly update stakeholders on the progress of their activities, further strengthening their partnership with the state.

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