Mumbai, 3 December 2024: Amazon MX Player’s, Amazon’s free video streaming service, romantic drama Badtameez Dil has added another feather to its cap. The series has achieved a monumental milestone by winning the Silver award at The Clios Entertainment Awards 2024, held at the iconic Dolby Theatre in Los Angeles. This international recognition highlights the series’ unparalleled marketing innovation and its profound impact on audiences worldwide.
The “Karan Badtameez Hai” campaign, at the heart of this success, turned the protagonist’s common name, Karan, into a rallying point for conversations worldwide. The campaign began with actress Ridhi Dogra posting about her character’s heartbreak on Instagram, asking fans to share their own experiences with “Karan.” This relatable narrative struck a chord with audiences, who quickly flooded social media with posts tagging Karans from their own lives. The buzz amplified when celebrities like Karan Wahi, Karan Jotwani and Karan Singh Bora joined in, turning the phrase into a viral trend. The campaign reached its peak with the reveal of the real Karan, unveiled through the much-anticipated trailer of Badtameez Dil.
Aruna Daryanani, Business Head and Director, Amazon MX Player, shared, “We are incredibly proud to have Badtameez Dil recognized with a Silver award at The Clios Entertainment Awards 2024. This honor reflects the immense creativity and hard work of our entire team and partners. The campaign’s success, especially the viral impact of ‘Karan Badtameez Hai’ underscores the power of connecting with audiences on a personal level. At Amazon MX Player, we continue to push the envelope in content creation and marketing innovation, and this recognition inspires us to keep delivering unique and unforgettable experiences for our viewers.”
Winning at The CLIO not only acknowledges the campaign’s brilliance but also reflects the widespread appeal of Badtameez Dil. Since its release on June 9, 2023, the series has charmed audiences with its modern take on romance, featuring stellar performances by Ridhi Dogra, Barun Sobti, Mallika Dua, and Minissha Lamba. Set against the stunning backdrop of London and complemented by three soulful tracks, the series has received widespread acclaim for its gripping storytelling and modern romance.