New Delhi, 28 November, 2024: Renowned fashion designer Ravi Bajaj made a dazzling debut of his latest label, AURUM, at a glamorous fashion show held today at DLF Emporio, Vasant Kunj. In partnership with T&T Motors, the exquisite collection redefines wedding wear, blending timeless elegance with contemporary flair.
AURUM, a name steeped in cultural significance, symbolizes the precious and enduring nature of the collection. It represents gold in Latin, nectar (Amrit) in Sanskrit, and gold thread (zar) in Urdu. This collection is a true masterpiece, reflecting the designer’s signature style and impeccable craftsmanship.
The models showcased the exquisite collection, paired with complementary jewellery from Rose, the official jewellery partner. Each piece elevated the look with a contemporary, elegant twist, infused with a touch of heritage. Additionally, Mr. Ajay Bijli, Founder of PVR Cinemas, and a dear friend of Mr. Ravi Bajaj, brought the show to a spectacular close with a dazzling performance.
Commenting on the launch of the new label, Mr. Ravi Bajaj, the visionary behind the brand said, “AURUM is a comprehensive wedding wear label. We’re not just about the bride and groom; we’re catering to the entire wedding celebration. From Mehndi to the grand reception, we’re offering stylish and elegant options for every occasion. Our ‘Sufi Nights’ collection is a prime example of our commitment to diverse themes.”
This collection is both opulent and sophisticated, pushing boundaries with lace and organza for menswear, and even incorporating pearls into masculine designs. Womenswear showcases the iconic Ravi Bajaj aesthetic in stunning lehengas, while the “Flapper” 1920s-inspired evening gowns offer a glamorous, modern twist. And of course, the collection includes the iconic Ravi Bajaj sarees, which are reimagined with even more opulence.
“We are thrilled to celebrate over 15 years of curating exceptional experiences with Ravi Bajaj. Our partnership has been a cornerstone of DLF Emporio’s success. The launch of AURUM at the revamped flagship store is a testament to our dedication to offering our exclusive clientele the finest in luxury,” said Saurabh Bharara, Vice President and Head DLF Luxury Malls.
Customers can immerse themselves in the world of AURUM at the newly refurbished boutique at DLF Emporio. Explore a stunning array of meticulously crafted menswear and womenswear, from opulent lehengas to regal sherwanis. The brand offers a diverse range of options for the discerning bride and groom.