New Delhi, India – September 12, 2024: ASORT is proud to introduce “Solasta,” a new product line meticulously designed to address the unique needs of entrepreneurs and professionals in Tier 2 and Tier 3 cities. Solasta blends sophisticated design, durability, and versatility to offer a premium range of accessories that meet both formal and casual requirements.

Solasta’s offerings are characterised by their minimalist and sleek design, exuding a premium look and feel. Crafted from high-quality PU material, these products are built for longevity while maintaining an elegant aesthetic. The range includes versatile accessories such as belts and socks, which are tailored to meet the demands of both professional environments and everyday comfort. These products ensure that users experience the perfect balance of style and functionality.

“Our mission with Solasta is to create accessories that not only look good but also serve the practical needs of our customers,” said Roshan Singh Bisht, Co-Founder & CEO of ASORT.com. “We understand the specific requirements of young adults and professionals in smaller cities, and Solasta is our answer to those needs, offering premium quality at an accessible price point.”

Solasta is primarily targeted at men aged 15 to 55, focusing on those who seek elegance and functionality in their everyday accessories. However, ASORT plans to expand the range to include products for women, ensuring that everyone can benefit from Solasta’s quality-first approach. The product line will start with essential accessories like belts and cardholders for formal settings, as well as socks designed for comfort during long workdays or casual outings.

Key features of Solasta include the use of premium PU material, sleek and minimalist design, and a commitment to comfort and durability. The range is versatile, catering to a variety of needs, and is positioned as a premium yet affordable option in the market.

Solasta is available now through ASORT’s website and app, with products expected to sell out quickly due to high demand. ASORT’s direct sales approach ensures customers have early access to these sought-after products.