Aalekh Foundation, a pioneering organization dedicated to youth empowerment and cultural preservation, is proud to announce globally renowned K- pop artist Aoora as its Global Brand Ambassador for Youth and Culture. Known for breaking boundaries and inspiring millions, Aoora embodies the spirit of creativity, cross-border collaboration, and cultural exchange that Aalekh Foundation strives to foster.

This exciting collaboration was initiated during Anant Samagam 2024, Aalekh Foundation’s flagship event in Delhi, where Aoora’s dynamic performance captivated audiences and highlighted the power of cultural integration. The partnership will focus on empowering youth, promoting cross-cultural dialogue, and establishing global collaborations aimed at preserving and celebrating heritage.

As part of his first initiative as Brand Ambassador, Aoora will perform at the prestigious Hornbill Festival in Nagaland on December 05, 2024. Known as the “Festival of Festivals,” the Hornbill Festival is a vibrant showcase of Northeast India’s rich traditions. Aoora’s participation will underscore Aalekh Foundation’s commitment to bridging global and local cultures, especially in regions like Northeast India, which are treasure troves of heritage and creativity.

Speaking on the collaboration, Dr. Rennie Joyy, Founder of Aalekh Foundation, said: “Aoora represents the universal language of culture and creativity. His music and personality resonate deeply with youth worldwide, making him the perfect ambassador for our mission to connect, empower, and inspire young minds globally.”

Aoora shared his excitement, saying “I am honored to join Aalekh Foundation as their Global Brand Ambassador. India’s culture and traditions are incredibly inspiring, and I look forward to collaborating on projects that celebrate this heritage while creating opportunities for youth globally.”

This partnership is expected to extend beyond performances, focusing on building global platforms for dialogue and collaboration, supporting cultural tourism, and creating opportunities for youth through arts and heritage programs.

Aalekh Foundation’s vision aligns seamlessly with Aoora’s global influence and commitment to making a difference. Together, they aim to empower young minds, bridge cultural divides, and showcase the richness of India’s traditions on the world stage.