A Holistic ULIP for Legacy Planning, Wealth Creation and Regular Income

Pune, 16^th October, 2025: Bajaj Life, one of India’s leading private life insurers, has announced the launch of Supreme – a unit-linked, non-participating, individual life savings insurance plan (ULIP) designed to help customers build wealth, plan a tax-free legacy transfer, and generate regular income. A key highlight of this plan is the Guaranteed Wealth Booster, an industry-first feature that offers guaranteed compounded growth of 7% per annum on the premium allocation charge which will be added in the fund value at the end of the 15^th policy year, thus amplifying the policyholder’s investment corpus.

With Systematic Withdrawal Plans (SWP) available after the completion of five policy years, Bajaj Life Supreme enables customers to generate a steady regular income, while the remaining corpus continues to grow through market-linked investments. Supreme is a True Whole Life policy, which means that the plan does not come with a defined policy term; instead, it continues for the entire lifetime of the life assured. In case of the life assured’s demise, Supreme ensures a tax-free transfer of wealth to nominee, making it a powerful solution for individuals looking to secure both their financial independence and their family’s long-term financial future.

Commenting on the launch, Mr. Tarun Chugh, MD & CEO, Bajaj Life, said, "At Bajaj  Life, we believe wealth is also about creating something enduring and impactful for the policyholder’s loved ones. With Supreme, we wanted to design a solution that enables individuals to focus on building a financial legacy that truly lasts. Whether it’s enabling a smooth and tax-efficient transfer of wealth to loved ones or creating a reliable income stream to enjoy their retirement life goals with confidence, Supreme reflects our commitment to simplifying and creating more value with every product we offer.”

Key features of Bajaj Life Supreme:

• Guaranteed Wealth Booster: Premium allocation charges deducted over the years grow at a guaranteed 7% p.a. (compounded) which is added to the fund value at the end of the 15^th policy year, creating additional wealth for the customer
• Return of Mortality Charges (ROMC): Mortality charges deducted during the policy term are returned to the policyholder, further enhancing the fund value
• Systematic Partial Withdrawal (SPW): After completing five policy years, customers can opt for systematic withdrawals (monthly, quarterly, half-yearly, or yearly), while the remaining fund value continues to grow
• Loyalty Additions: Long-term investors are rewarded with loyalty additions from the end of the 16^th year onwards, boosting overall returns for consistent investments
• Diverse Fund Options: A wide range of investment funds enables customers to build portfolios aligned with their risk appetite and financial goals
• Unlimited Tax-Free Fund Switching: Customers can switch funds anytime based on market outlook or risk preference without any tax implications
• Flexible Investment & Withdrawal Options: Unlimited top-ups and partial withdrawals give customers the ability to manage both short-term liquidity needs and long-term wealth creation efficiently

Bajaj Life Supreme will be available through the company’s robust distribution network making it accessible to customers across India. With its innovative features and value-packed proposition, Supreme reinforces Bajaj Life’s commitment to achieving Life Goals through innovative, and performance-driven insurance solutions.