India, Oct 03: Rthyms, the world’s first fully automated music label, has officially announced the launch of acclaimed lyricist-composer Gurjit Gill as a recording artist. Launched in partnership with global Punjabi icon Guru Randhawa, Gill transitions from the writing room to the recording studio with his powerful maiden single, ‘C Sky’.
The duo is renowned for shattering streaming metrics with past mega-hits like ‘Dopamine’, ‘Fine Shyt’, ‘AZUL’, ‘PARIS’, ‘PAN India’ and ‘Home Rule’. With ‘C Sky’, they deliver a heavy-hitting anthem that masterfully explores the themes of stardom, heritage, and humility.
Rooted in Punjab and shaped by the evolution of modern Punjabi pop, Gill’s writing is celebrated for its sharp hooks, contemporary imagery, and raw emotional directness. ‘C Sky’ carries this signature style into his own vocal performance, blending hard-hitting beats with a deeply reflective narrative.
‘C Sky’ serves as a sonic bridge between two contrasting realities: the unbridled luxury of international stardom and the deeply spiritual grit of Punjabi roots. This dual existence is anchored by the track’s magnetic hook: "Look up at the sky, girl see the moon your man has made rise."
Trading predictable, one-dimensional braggadocio for genuine narrative weight, the single captures a life lived in permanent transition. Written with the poetic depth that has made Gill one of the industry's most respected pens, the track effortlessly navigates the high life of sea-facing villas, bespoke designer wear and custom G-Wagons, while fiercely defending local traditions and an unbreakable connection to the holy city of Amritsar.
The song’s true emotional core arrives when the music stops boasting and starts reflecting. In a standout verse honouring their heritage, the duo pays homage to martyred Sikh warriors, delivering a striking juxtaposition on their community’s ethos: "Look at our hunger when we confront our enemies, yet look at the free community kitchens we set up wherever people are in need."
Guru Randhawa states,
"Gurjit Gill has been an integral part of my journey, penning some of my most loved songs. I’ve always believed that his words deserve his own voice. Launching him with Rthyms is all about backing real talent from the ground up."
Gurjit Gill states,
"Writing for Guru Randhawa taught me the power of what a song can do for people. Now, I get to tell my own stories in my own voice. I am incredibly grateful to him and the Rthyms team for believing in me. This song is a direct message to anyone trying to race against what we've built. Our currency and influence run from East to West, but our compass always points back to our village and the holy city of Amritsar. You can't outrun people who know exactly who they are. 'C Sky' is a piece of my heart."
Gurjot Singh, Co-Founder, Rthyms states,
"At Rthyms, our mission is to empower artists who have already shaped the soundscape of the industry behind the scenes. Gurjit Gill has spent years crafting hits; now, it’s time for the world to hear his own voice. He represents the perfect blend of deep cultural roots and cutting-edge musicality. As a fully automated label, Rthyms is designed to eliminate the traditional barriers that burgeoning independent artists face, taking their music straight to global playlists. We are thrilled to partner with Guru Randhawa to launch Gurjit Gill’s singing career and we are confident ‘C Sky’ is just the beginning of a massive new chapter."
‘C Sky’ is out now across all major audio platforms. True to the cinematic scale of their music, the drop is accompanied by a high-budget music video shot in the Middle East.
Rthyms is the world's first fully automated music label. It operates as an end-to-end platform that automates release, distribution, playlist pitching, marketing, and growth for independent and emerging artists. Rthyms is a BeingU Studios company, presented in partnership with Warner Music India.