Dallas, TX, January 12, 2024 –The Coupon Bureau, a commercial non-profit coupon standard organization is proud to announce a strategic integration with Toshiba Global Commerce Solutions, a global leader in retail store technology. This collaboration aims to revolutionize the retail industry by integrating Universal Coupons into Toshiba’s point-of-sale systems.

Empowering Retailers and Enhancing Customer Experience

Through this integration, The Coupon Bureau’s stakeholder-driven ecosystem will enable Universal Coupons across Toshiba Global Commerce Solutions vast network of retailer clients. This upgrade will enable manufacturers and retailers the ability to offer more dynamic, secure, and personalized promotions, enhancing the shopping experience for customers. For retailers, the real-time validated redemptions will decrease settlement time significantly, which will represent marked improvement over the legacy standard process.

Universal Coupons: A New Era of Couponing

Universal Coupons represent the next generation of couponing. They are designed to be secure, easily accessible in both digital and traditional paper channels, and redeemable across all retailers. This new system will streamline the coupon redemption process, reduce fraud, and provide greater flexibility and attribution for manufacturer and retailer promotions.

The introduction of Universal Coupons by the industry is not merely a convenience but a digital overhaul of the coupon redemption workflow. By simplifying and digitizing the entire process, it mitigates the complications often associated with coupon use, effectively reducing the time consumers and retailers spend on managing coupons. This system is poised to significantly reduce instances of coupon fraud, allowing manufacturers and retailers to confidently issue higher value coupons for longer periods of time, which ultimately benefits consumers and the entire retail ecosystem.

A Commitment to Innovation and Retail Excellence

“Our partnership with The Coupon Bureau is a testament to our commitment to driving innovation in retail. Universal Coupons represent the next generation of couponing. They are designed to be secure, easily accessible in both digital and traditional paper channels, and redeemable across all retailers,” said Ted Clark, Director, Global Alliances, Toshiba Global Commerce Solutions. “By integrating Universal Coupons into all our systems, including our ELERA® Commerce Platform, we enhance the unified commerce capabilities of our retail clients and enrich the shopping experience for consumers. This new system will streamline the coupon redemption process, reduce fraud, and provide greater flexibility and attribution for manufacturer and retailer promotions.”

Brett Watson, Chief Operating Officer at The Coupon Bureau, added, “This partnership marks a significant milestone in the evolution of couponing. Working with Toshiba, we are excited to bring Universal Coupons to a broader audience; Universal Coupons affords the market a superior digital coupon format for both manufacturers and retailers.”