Chennai, India – September 12th, 2024: Social Beat, along with Influencer.in, announced the launch of The Samsonite X Boss Collection, an exclusive line of premium bags from Samsonite. The collection was launched with a theme that celebrates the inner drive and ambition within each individual.
Campaign Insight: The Samsonite X Boss Collection is inspired by the belief that there is a “boss” element in everyone. The campaign positions the collection as a tribute to the strong and determined spirit within everyone, making the Samsonite X Boss bags a symbol of confidence and leadership.
Campaign Idea: To bring this vision to life, Social Beat and Influencer.in collaborated with a diverse group of six select influencers, each representing a facet of what it means to be a boss – Anaita Shroff, House of Misu, Rizwan Bachav and Anvit Oberoi and Dilip Khosla. These influencers were chosen for their ability to convey the confident and authoritative spirit of the Samsonite X Boss collection and embody the essence of the #BossInYou. Each influencer revealed the collection their unique leadership style, showcasing how the Samsonite X Boss bags seamlessly extend their boss personalities.
Commenting on the launch, Anushree Tainwala, Executive Director at Samsonite South Asia, said: “Samsonite has always stood for quality and innovation, and the Samsonite X Boss collection is no exception. This campaign allowed us to connect with our audience in a meaningful way, by tapping into the powerful notion that there is a boss in everyone. We are thrilled with the collaboration with Social Beat and Influencer.in, which brought this vision to life so beautifully.”
Arushi Gupta, Head of Influencer Marketing at Influencer.in, said: “The Samsonite X Boss campaign is a celebration of individuality and leadership. By partnering with influencers who truly represent the essence of a boss, we were able to create content that is both authentic and aspirational. The response has been overwhelmingly positive, and we are proud to have been a part of this iconic launch.”
This narrative-driven approach resonated with a wide audience, making the collection a must-have for those who lead with style and authority. The launch of the Samsonite X Boss collection marks another successful collaboration between Samsonite, Social Beat, and Influencer.in, pushing the boundaries of what a digital campaign can achieve.
About Social Beat:
Founded in 2012, Social Beat is a digital growth partner, enabling brands to rise to the impossible. They drive business outcomes with a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai. They are India’s fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India. Social Beat is a Google Premier Partner, and Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & LinkedIn. D2Scale is their center of excellence for commerce & omni channels brands to drive growth via D2C & Marketplaces. Influencer.in is their creator economy product driving discovery and real-time reporting of impactful influencer marketing campaigns. They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Indian Terrain, Samsonite, Mankind Pharma, Kalpataru Group, Go Colors, Mahindra Finance, JK Cement, Sundaram Mutual, Khazana Jewellery and with hyperscaling startups including boAt, Niyo, Gamezy, A23 Games, EaseMyTrip, Kapiva, Drools and Sukoon Health on driving business outcomes through a combination of creativity and performance.