BusinessAdmin10/15/2025
Hyderabad, 15th October 2025: In celebration of Dhanteras, QNET India has unveiled its latest digital-first campaign - QNETIndiaStartsCelebrating to welcome prosperity and honour the women in our lives who shine brighter than diamonds. The campaign spotlights QNET’s Kinnari Royal Collection, featuring the signature Kinnari Nila and Kinnari Ayana diamond jewellery sets, seamlessly blending spiritual symbolism with contemporary elegance.
Inspired by the tranquillity of the moon, Kinnari Nila features a 38-piece pair of diamond earrings and a 19-piece pendant set, exquisitely crafted in 14K gold with SI1 clarity and G–H colour diamonds. This exquisite collection embodies serenity, spiritual grace, and timeless craftsmanship – a perfect expression of devotion and elegance for today’s modern Indian woman.
A radiant, floral-inspired design celebrating confidence and vitality, Kinnari Ayana comprises a 54-piece pair of diamond earrings and a 33-piece pendant set, crafted in 14K gold with SI1 clarity and G–H colour diamonds. Symbolising feminine strength, elegance, and timeless charm, it serves as a meaningful gift to mark the auspicious beginning of the festive season.
The QNETIndiaStartsCelebrating campaign spans digital and social media platforms including Instagram, Facebook, and X (formerly Twitter), inviting audiences to discover the cultural richness, symbolism, and artistry behind each creation. The campaign visuals capture the harmony of tradition and modernity, inspiring consumers to begin the festive season with jewellery that embodies both prosperity and beauty.
Speaking about the campaign, Nischal C, Head, Corporate Communications, QNET India Region, said, “Dhanteras is a celebration of prosperity and positivity. Through this campaign, we aim to offer jewellery that not only enhances beauty but also symbolises spiritual grace and cultural pride. Each piece is a reflection of timeless craftsmanship and a tribute to the women who illuminate our lives.”