New Delhi, 14th October 2026: With the OPPO Find X10 Series set to launch in India on 22 October 2026, OPPO India today announced an integrated cricket campaign, ‘There’s Always More to Find’, that captures the pulse of the cricket season with its much-awaited flagship smartphone.
Cricket has long been a powerful way for OPPO to connect with young India, bringing people together through their shared love for the game. This association reflects OPPO’s commitment to celebrating the passion, spontaneity and unforgettable moments that make cricket special, in line with its brand philosophy of ‘Make Your Moment’.
The campaign weaves the upcoming Find X10 Series into an exciting cricket journey across three fronts. At its centre is a series of films with celebrated cricket commentator Harsha Bhogle that find the special moments of a match that rarely make it to the scoreboard. The celebration then moves into the stadium at the India vs West Indies T20 in Hyderabad and Bengaluru with in-stadia branding, digital access (Connected TV + Mobile viewing) and creator collaborations on match days. Finally, onto the screen as a Co-Powered Sponsor with Sony LIV for India’s tour of New Zealand 2026. Thus, covering both T20Is and ODIs formats.
The initiative marks a shift in how brands are associated with sport. Rather than being present around the game, the Find X10 Series steps right into it, with imaging excellence that captures the energy in the stands, across the boundary and the commentary box, turning those moments into stories fans can relive and share.
The Find X Series is where OPPO brings together bold ideas and innovation across hardware, software and aesthetics. Its ‘tuned-for-India’ camera system, co-developed with Hasselblad and backed by the LUMO Image Engine, has raised the bar with every generation, producing true-to-life photos and videos with great detail. Beyond camera excellence, the series has set a new standard for the holistic smartphone experience, with its design language, powerful performance, AI-powered capabilities and long-lasting battery life. The much-awaited Find X10 Series comprises the Find X10 Pro Max and the Find X10.
‘There’s Always More to Find’: A New Campaign with Harsha Bhogle
At the core is a series of three 20-second films featuring Harsha Bhogle. Built on the idea, ‘There’s Always More to Find’, the films look beyond the action on the field to the amusing and distinctly human moments that unfold around every match. Harsha’s commentary and Find X10 Series’ stays true-to-the-moment, capturing the drama of a live finish.
Each film turns the Find X10 Series camera capability into the discovery at the heart of the story. In one, identical twins end up in a tug-of-war over the same crowd catch, and Harsha slows the moment down in 4K 120 fps Dolby Vision Video to find out who really got there first. In another, a fielder abandons the play near the boundary, and the 40X Zoom with the OPPO Hasselblad Teleconverter reveals the reason: a puppy around the boundary. In the third, Harsha notices a section of the crowd looking away from the match, and the image captured on 200MP Triple Camera System lets him zoom into the frame to find a fast asleep fan as popcorn is tossed around him.
The first film has gone live on OPPO India’s social platforms. You can watch it here: https://www.instagram.com/reels/Dedvmw1tULL/
The remaining two will go live over the next few days.
In the Stands: Find X10 Series at India vs West Indies
OPPO’s presence at the India vs West Indies T20I series builds across all five matches. After the OPPO F35 Series took the lead in Lucknow, Ranchi and Indore, the focus turns to the Find X10 Series for the final two matches, in Hyderabad on 14 October and Bengaluru on 17 October, bringing stadium visibility together with digital inventory across connected TV and mobile.
Inside the stadium, the Find X10 Series will be placed in the live action of the match. Around 10 content creators attending across the two matches will capture spontaneous moments on the Find X10 Series, from the crowd and the atmosphere to the small surprises that happen between balls.
On the Screen: Co-powered Sponsor with Sony LIV for India’s tour of New Zealand
From 22 October, OPPO takes over as the co-powered sponsor with Sony LIV for India’s tour of New Zealand, across 10 matches: five T20Is, followed by five ODIs. In addition to the branding, video promos and social promotions, OPPO also takes exclusive ownership of ‘Super 6 Moments’ on Sony LIV across mobile and connected TV.
The first T20I, on 22 October, coincides with the India launch of the Find X10 Series.
