New Delhi, February 2024: Nu Republic®, the trailblazing Indian lifestyle technology brand renowned for its disruptive “wear-tech” products, has dropped its new brand campaign today, featuring the dynamic duo, Farhan and Shibani Akhtar.

Nu Republic® is on a mission to challenge the mono-color world of wear tech, challenge the status quo, and establish wear tech as a fashion accessory, a form of self-expression.
Commenting on the launch, Ujjwal Sarin, Founder, of Nu Republic®, expressed his excitement, stating, “Farhan Akhtar and Shibani Akhtar embody the ethos of Nu Republic® through their multifaceted accomplishments. I’m excited that Nu Republic® is raising the bar, with our new brand campaign featuring Shibani and Farhan Akhtar. We’re not just dropping cool wear tech products; we’re establishing the #nucodeofcool“ – Ujjwal Sarin, Founder, Nu Republic®

As Farhan Akhtar and Shibani Akhtar dazzle the screen in this latest brand campaign with their undeniable charm, & they infuse the TV commercial with dynamic energy, illuminating the irresistible appeal of Nu Republic® ‘s head-turning
wear-tech products. The brand campaign will consist of video commercials, a product launch, and a 360, marketing plan across physical and digital marketing and social media.

Speaking on the launch of the campaign, Farhan Akhtar said “I’m excited to partner with Nu Republic® on its mission to firmly plant its flag at the intersection of music, style & technology. These wear-tech products are born to be stylish and Nu Republic’s refreshing approach to this industry is inspiring. Look forward as we establish the #NuCodeofCool.

“As the face of Nu Republic®, I am immensely proud to be a part of a brand that’s disrupting the fashion wear-tech landscape. Nu Republic®’s wear-tech products are bold, dominant, and awe-inspiring, embodying a trailblazing spirit that empowers self-expression” added Shibani Akhtar.

As per the launch of the campaign, brand ambassadors Farhan and Shibani Akhtar will actively participate in various promotional activities, including digital and print campaigns, events, and social media initiatives.