12th November 2024, New Delhi: Nisara, the luxury fragrance brand inspired by India’s rich heritage, has announced its partnership with Beauty Brands Global DMCC to act as its exclusive distributor in the UAE. This new partnership will bring the unique and culturally rich perfumes of Nisara to the discerning UAE fragrance market.

Nisara’s approach to perfume tells a story with unique ingredient blends, making it stand out in the UAE market, where luxury products with a narrative are highly valued.

“We are glad to introduce Nisara in the UAE, our perfumes offer an accessible touch of luxury at a price that allows everyone to indulge. We believe that the UAE, its appreciation for luxury, is just the right market for our unique approach. In a country where quality products attached with meaning are valued, Nisara stands apart as something more than smell; it’s an experience of the tale behind the wearer. We are confident that the quality which has been offered will be loved by UAE consumers.” says Tarvinder Pal, Co-Founder & CEO of Nisara

As the exclusive distributor, Beauty Brands Global provides deep market expertise, established trade networks, and a strong reputation for reliability and quality. The vast consumer insights and relationships that Nisara can connect with in the UAE retail sector will enable access to an even broader audience, one that it builds on brand visibility and accessibility in the region. The brand will create and introduce Nisara to UAE consumers through a mix of digital campaigns and in-store experiences, including pop-up store events and activations with retail outlets. Nisara’s target consumers are 25-45 years old, that are seeking premium quality perfumes at accessible price points.

Lalit G from Beauty Brands Global expressed the company’s excitement about working with Nisara, stating, “We are thrilled to associate with Nisara and bring their exceptional collection of perfumes into the UAE markets. With our channel and deep knowledge of this market, we look forward to amplifying Nisara’s presence in the region and introducing UAE consumers to a fragrance that is much more than just a scent.”