Bengaluru, 14 Feb, 2024: Milkbasket, the ultimate grocery delivery service, is adding a whole lot of fun to your shopping experience with its latest campaign! Bringing iconic Bollywood dialogues into play, Milkbasket is amplifying its unbeatable offerings to keep you coming back for more—every deal and service is a reason to say “Tauba Tauba!”

Milkbasket’s new campaign draws inspiration from some of the most loved Bollywood dialogues, including the popular “Yeh Fire Nahi Wildfire Hai!”, to highlight its offering of over 10,000 grocery items priced below MRP. This fun twist on the iconic line captures Milkbasket’s wide range of product assortment and unbeatable value, making it bigger and hotter than ever. The campaign also features “Khamoshhh” in Shotgun style, promising silent 7am delivery, so your groceries arrive without disturbing your morning . Finally the campaign says, “Kyunki aap hamare favourite hain!” with zero platform fees and zero surge fees, treating you like royalty.

The campaign taps into the core of Bollywood culture—iconic dialogues—and reimagines them to highlight Milkbasket’s unique offerings. The campaign is designed to deliver both value and entertainment, reflecting Milkbasket’s mission to make daily grocery shopping an enjoyable and seamless experience.

“Peaceful shopping with no checkout, no one ringing doorbells, is what customers expect from Milkbasket. The surprise is the low prices and no silly platform and surge fees”, says Damodar Mall of Milkbasket, a part of Reliance Retail.

So, whether it’s 7am silent delivery that doesn’t disturb your sleep or the 10,000+ Groceries below MRP that make you exclaim “Tauba Tauba!”, Milkbasket is changing the way you shop—one Bollywood-style line at a time