16 December 2024: Mahindra and Dolby Laboratories, a leader in immersive entertainment experiences, announced that Mahindra will integrate Dolby Atmos® in its Electric Origin SUVs – BE 6 and XEV 9e. This groundbreaking collaboration between the two brands has set a new milestone making Mahindra the first Indian automaker to bring Dolby Atmos to its Electric Origin SUVs.

Consumers will be able to experience their favourite songs in Dolby Atmos through Gaana, integrated into the infotainment system on the BE 6 and XEV 9e. Dolby Atmos will deliver an unparalleled auditory journey within the confines of the BE 6 and XEV 9e, equating the experience into a sonic studio experience. This collaboration will set a new benchmark for contemporary in-car entertainment experiences among Indian auto makers.

Dolby Atmos is a new way to create and experience entertainment that delivers artistic expression at its fullest capacity, immersing listeners in the content they love and forging a deeper connection between creators and their fans. In the car, entertainment in Dolby Atmos goes beyond the ordinary listening experience, revealing details with unparalleled clarity and depth. For consumers, it unlocks new levels of emotion for them to enjoy their music, podcasts, movies, and more. Dolby Atmos can turn just about every vehicle into a space where drivers and passengers get even more out of their favorite entertainment.

Karan Grover, Senior Director, Commercial Partnerships – IMEA, Dolby Laboratories said, “We are excited about the possibilities that our collaboration with Mahindra can bring for customers in India. Dolby Atmos in Mahindra’s Electric Origin SUVs – BE 6 & XEV 9e, will take the car journey to an entirely new level by transforming the interior cabin into an entertainment space that brings consumers closer to the content they love. With Dolby Atmos, every ride will be an extraordinary experience that complements the unlimited potential of the Mahindra BE 6 and XEV 9e.”

R Velusamy, President – Automotive Product Development, Mahindra & Mahindra Ltd. and Joint Managing Director, Mahindra Electric Automobile Limited said, “The BE 6 and XEV 9e embody Mahindra’s vision of delivering extraordinary experiences across every aspect of driving. By integrating Dolby Atmos, we are setting a new benchmark for in-car entertainment, ensuring that every journey is not only seamless but also truly immersive.”

BE 6 and XEV 9e boast 16 Harman Kardon speakers, which comes as standard with the vehicles. The speakers next to front seats are three-way speakers designed with a tweeter, mid-range, and a woofer. The centre is Harman’s patented Unity Speaker design and rear surround speakers are high fidelity mid-range. There is also a subwoofer and two speaker drivers in the ceiling which will help deliver an exceptional in-cabin audio experience with Dolby Atmos.

The Mahindra BE 6 and XEV 9e will offer a premium SUV experience that caters to those who demand the finest in every aspect of their lives. This aligns with Dolby’s vision of providing the best-in-class entertainment experiences for consumers. Together, with Mahindra, Dolby is set to redefine the future of in-car entertainment by allowing creators to place and move sounds all around listeners, unlocking new levels of emotion and filling the car cabin with greater details, clarity, and sound separation.