New Delhi, 14th December 2024: Magicbricks, India’s premier real estate platform, has unveiled an innovative suite of 3D visualization and immersive technology solutions developed by PropViz. These include virtual walkthroughs, interactive tours, smart location maps, integrated booking systems, and real-time inventory management tools.

Acquiring a majority stake in PropViz, a leader in this space through its brands BlueTickVR and Convrse Spaces, Magicbricks aims to enhance buyer engagement, streamline decision-making, and accelerate sales velocity for developers.

The acquisition complements Magicbricks’ existing developer-focused solutions including Verified Leads, Site Visits, and the iEngage platform, creating a comprehensive suite for early-stage pre-sales exposure. PropViz’s tools will allow developers to seamlessly integrate immersive experiences with real-time inventory insights, enhancing operational efficiency and marketing effectiveness.

Elaborating on the same, Sudhir Pai, CEO, Magicbricks, shared “We now offer a full suite of solutions tailor-made for both homebuyers and developers as part of our full-stack positioning. For developers, apart from our leading ad-sales solutions, we’ve launched Site Visits & Verified Leads as disruptive solutions. With PropViz, we will expand our range of solutions for developers covering the entire funnel from prelaunch to launch to sustenance selling of projects.”

Founded in 2019, PropViz has developed 125 million sq. ft. of virtual spaces, designed 1,800+ interactive spatial layouts, working with over 100 developers including Godrej, Tata, Smartworld, Kolte Patil, MyHome Constructions, to name a few. The company’s expertise spans advanced space design, Web 3.0 applications, and Artificial Intelligence-powered solutions, making it a leader in real estate tech innovation.

Adding to the same, Vikrant Singh, Founder and Director, PropViz, shared, “We are excited to join Magicbricks’ ecosystem, aligning with our vision to empower developers with cutting-edge immersive-tech & AI solutions. PropViz’s advanced 3D tools, including virtual walkthroughs and real-time inventory integration, have accelerated sales and enhanced buyer experiences for over 100 developers across the country. As part of Magicbricks, we aim to scale these innovations further, providing developers with unparalleled tools to showcase projects effectively while creating dynamic, engaging journeys for prospective homeowners.”