Nykaaland, the first ever beauty and lifestyle festival made its debut this year and established a groundbreaking standard for the beauty industry.Over two unforgettable days, the festival united beauty enthusiasts, industry influencers and prominent figures in a celebration of all things beautiful. Laneige, celebrated for its emphasis on hydration and moisture in its high-quality products. The brand has been a leading skincare brand in India since its launch in 2018. Etude is a K-beauty Gen-Z makeup brand.
At Nykaaland, the beauty festival featured a dedicated Laneige and Etude booth that provided exclusive experiences and activities, including claw machine and Plinko games to win exciting beauty prizes, product try-ons to explore the latest beauty products, expert consultations for personalized recommendations from experienced beauty professionals, and a photo booth to capture lasting memories.
The event set a new benchmark for the beauty industry. Over two unforgettable days, the festival united beauty enthusiasts, industry influencers and prominent figures in a celebration of all things beautiful.
With 15,000 beauty enthusiasts in attendance, Nykaaland featured 800 influencers, makeup experts, and key opinion leaders, providing an unmatched level of expertise and inspiration.Nykaaland aimed to provide an unparalleled experience, ensuring an unforgettable weekend with captivating encounters with renowned brands and influential figures from the beauty and fashion industries.
Commenting on the association, Paul Lee, managing director of Amorepacific India in a statement said, Amorepacific enjoyed a unique and exclusive experience at Nykaaland, where all four of our brands participated. What makes this experience special is the collaboration with Nykaa, and we look forward to partnering with them for future Nykaaland events. Our goal is to introduce Amorepacific brands to a broader audience through these exciting collaborations.
Mini Sood Banerjee, Assistant Director & Head of Marketing at Amorepacific India, emphasized, “The experience at Nykaaland marked a significant marketing achievement for all Amorepacific brands. Our choice to participate in Nykaaland was a strategic step to strengthen our brand’s presence and expand our product offerings to the discerning Indian consumers who appreciate premium beauty experiences.”
The inaugural Nykaaland edition wasn’t just a triumph; it was a vibrant and captivating experience that offered consumers an incomparable opportunity to deeply engage with the world of beauty.