New Delhi, 27th November 2023: As consumers become more conscious of their purchasing decisions, beauty companies are shifting to sustainable packaging solutions. An organic and home-grown beauty brand inatur has introduced Sustainable Packaging.

After establishing its niche in the beauty segment in the Indian market, inatur relaunches its product packaging with new and eco-friendly packaging. The strategic decision comes as a move to acquire new customers in a highly competitive market.

inatur is a premium brand in the beauty sector and offers a unique range of products. To offer a global appeal, inatur has shifted to minimalistic design and their clutter-free aesthetics. The brand’s thoughtful approach to the elegant functionality of its products has helped them create a truly luxurious experience for consumers.

The brand has developed a loyal set of consumers and with time, packaging needs to change and even formulations improve with new research and development. inatur is one of the few global brands that comply with SGS GMP standard for manufacturing. With every audit there are newer compliances.

inatur new packaging also presents a QR code, which can be scanned for a more detailed understanding on product usage instructions, key features and benefits.

Commenting on the new packaging and logo, Pooja Nagdev, Founder, inatur said, “Since the inception of inatur, the brand has gained the loyalty of millions across India. The process of research and redesigning our packaging is a testament to our commitment towards the needs of inatur users. We look forward to their support and feedback.”

The new packaging is already rolled out and can be checked out on the website www.inatur.in, retail store MGF Mall Gurgaon and all leading marketplaces.